• by Lisa Singer , Staff Writer, August 19, 2021

Behind the Scenes with Pearl Servat 

Visible Wireless' Pearl Servat talks taking risks, the power of adapting and why ignorance can sometimes be bliss.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“Traveling a lot over the years has really helped shape my perspective.” Visible Wireless' head of brand marketing, Pearl Servat, credits her experiences with different cultures and people for giving her the courage and resilience to adapt and set her own path. In this edition of Brand Insider: BTS, the Iran-born marketing exec talks with me about those extensive travels, her decision to leave a successful career in Hollywood and the genuine fear she felt when taking the biggest risk of her life! You can watch the video of the entire conversation here.