Taking Risks: Adventures of an Entrepreneurial Spirit

Behind the Scenes with Pearl Servat 

Visible Wireless' Pearl Servat talks taking risks, the power of adapting and why ignorance can sometimes be bliss.

MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“Traveling a lot over the years has really helped shape my perspective.” Visible Wireless' head of brand marketing, Pearl Servat, credits her experiences with different cultures and people for giving her the courage and resilience to adapt and set her own path. Earlier this year at MediaPost's Brand Insider Summit: D2C, The Iran-born marketing exec shared how she leverages that same mindset to connect with consumers in Visible's all-digital world. In this edition of Insider Summit: BTS, Pearl talks with Lisa about those extensive travels, her decision to leave a successful career in Hollywood and the genuine fear she felt when taking the biggest risk of her life! You can watch the video of the entire conversation here.

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