COVER STORY
Last week, our “Cover Story” began with a report that industry experts estimate we currently have only six seconds to engage a consumer with media content. This week, we report on a form of content that runs 90 minutes and is engaging more consumers than ever before -- “CBS Sunday Morning,” hosted by Charles Osgood. … Read the full story by Joe Mandese
- Commentary
The Super Bowl opened with a lavishly fur-coated Joe Namath (in a world full of PETA) screwing up the coin toss. That act proved strangely prophetic. Read the full story by Barbara Lippert
- Commentary
I picked up the phone and it was Al Jazeera, seeking my opinion on Super Bowl ads. "Gotta put you on hold," I said. "I've got E! on the other … Read the full story by Bob Garfield
- News
"Was that Bob Dylan?" asked those who were old enough to know. "Who's that?" asked most everybody else. And so it was that another rolling stone from the Sixties settled … Read the full story by Thom Forbes
NewsAs widely predicted, the native advertising train is picking up speed in 2014. In the latest development, one of the nation's largest newspaper publishers -- Hearst Newspapers -- is preparing … Read the full story by Erik Sass
NewsHorizon Media and Clear Channel Communications have signed a $100 million, multi-year agreement that provides Horizon clients with an array of advertising, sponsorship and integrated marketing opportunities across Clear Channel's … Read the full story by Steve McClellan
CommentaryI'm not sure what I was expecting from Jay Leno's final night as host of "The Tonight Show," but it wasn't what we got: An hour filled with big laughs, … Read the full story by Ed Martin
- Commentary
TV "impressions" are 100% of the screen for 30 seconds. I promised you 10 words for why TV dollars won't go online, and there they are. Read the full story by Joe Marchese
NewsFor all of Madison Avenue's seeming obsession with popular social media platforms like Facebook, Twitter and the ilk, when it comes to actual media buys, they barely register among the … Read the full story by Joe Mandese
- Commentary
You may have heard that Twitter's share price is down. Apparently, annual revenues of $665 million -- an increase of 110% over the previous year -- aren't enough to keep … Read the full story by Kaila Colbin
- News
Sold out for months, ABC announced a partial list of 14 advertisers for this year's Academy Awards -- including many longtime repeat marketers. With a price tag of $1.7 million … Read the full story by Wayne Friedman
- News
2013 was AOL's best year in the last decade, according to Tim Armstrong, chairman and CEO, and programmatic played no small part. Per its Q4 earnings report, the company's global … Read the full story by Tyler Loechner
NewsMasterCard has selected Carat to handle most of its global media buying and planning business after a formal review that began in November, the company confirmed today. The incumbent, UM, … Read the full story by Steve McClellan
NewsMeredith ranked as the No. 1 media brand among the top 29 media companies rated by advertisers and agency executives during 2013, according to ad industry customer satisfaction and perception … Read the full story by Joe Mandese
NewsIn a move bound to shake up the traditional beverages industry, Coca-Cola Co. and Keurig maker Green Mountain Coffee Roasters (GMCR) have signed a 10-year deal to develop Coca-Cola branded … Read the full story by Karlene Lukovitz
NewsThe judge hearing the KSL Media case has given the new trustee authority to pay vendors and staff needed to resume reconciling the agency's 2013 transaction books -- a critical … Read the full story by Steve McClellan
- Commentary
It's becoming increasingly apparent that "Downton Abbey," once lauded as an incisive depiction of the British class system, has largely abandoned class-based storylines in favor of sexual politics. This is … Read the full story by Gary Holmes
NewsAs part of its pre-IPO pitch to position itself to public investors, Madison Avenue's main data processor -- Mediaocean -- is repositioning itself as an enterprise "software" company more like … Read the full story by Joe Mandese
