COVER STORY
Deloitte has just released its latest peek into America's pantry, and what it finds should terrify national advertisers. Private-label brands, which gained so much ground during the recession, are still drawing new fans: It reports that 88% of consumers now swear by store brands, and say they have found many private-label products just as good … Read the full story by Sarah Mahoney
- Commentary
At the risk of going entirely off-script, today I'm going to write about the NewFronts, maybe just because everyone else is - and if anything characterizes the Social Media Insider, … Read the full story by Catharine P. Taylor
- Commentary
America now is at the limit for cooking shows, and I say that just a few hours after enjoying a delicious waffle ice cream sandwich with espresso concoction made for … Read the full story by P.J. Bednarski
NewsTV producers better ramp up TV show production -- otherwise we'll have apathetic binge-viewing TV consumers, according to a new study. Binge viewing is defined as watching three or more … Read the full story by Wayne Friedman
- Commentary
In the current upfront, TVGN, the former TV Guide Network, now co-owned by CBS and Lionsgate, and competing with the older all-entertainment-skewing network E!, has taken a different kind of … Read the full story by Wayne Friedman
NewsAT&T may be looking to get back into the traditional pay TV business in a big way -- with talks about it buying big satellite TV service DirecTV. The deal … Read the full story by Wayne Friedman
NewsAt a time when a rapidly expanding "TV universe" is poised to explode into an even more expansive "video universe," Nielsen is releasing new data showing the attention spans of … Read the full story by Joe Mandese
NewsIPG gets the nod for creative advertising, while Dentsu Aegis will handle media planning, buying and search advertising. Microsoft began the review in January shortly after the arrival of new … Read the full story by Steve McClellan
NewsFacebook on Wednesday officially unveiled its mobile audience network, the Facebook Audience Network, which brings Facebook's targeting tech to third-party apps. The network will support banner ads and interstitial ads … Read the full story by Tyler Loechner
- Commentary
Is there such a thing as a "bad fan"? The New Yorker's Emily Nussbaum thinks so. In a widely discussed piece about "Breaking Bad" last year, Nussbaum identified the Bad … Read the full story by Gary Holmes
- Commentary
Last week, when Sally mentioned that she'd stay at her prep school "till 1975 if that would put Betty in the ground," I thought she was being cruel. After this … Read the full story by
- News
In the realms of high fashion, food and culture, CondeNast is considered the consummate insider. When it comes to new media, however, the publisher is assuming the role of disruptive … Read the full story by P.J. BednarskiGavin O'Malley
CommentaryAs of January, I think CBS may have to show a little more love for "The Late Late Show" -- or whatever takes its place -- than it has in … Read the full story by Ed Martin
NewsJP Morgan Equity Research believes, according to media buyers, that broadcast network upfront dollar volume will decrease around 2% to 3%, with cable network revenues up 5%. However, the best … Read the full story by Wayne Friedman
NewsYahoo on Monday unveiled its first full-length scripted series at the Digital Content NewFronts, turning to veteran Hollywood producers for two original half-hour comedies. The Web giant also debuted new … Read the full story by Mark Walsh
- Commentary
The online video NewFronts presentations began this morning with an "Odd Couples" one-two punch: The New York Times unveiling its expanding roster of video products and touting its expertise and … Read the full story by P.J. Bednarski
NewsWith Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one of the biggest audience platforms of all -- Facebook -- reportedly will unveil its own audience-based ad network on … Read the full story by Joe Mandese
- Commentary
Sometimes, due to boastfulness or inattention or just plain guilelessness, the truth just slips out. Such as when Chad Gallagher, director of mobile at AOL Platforms, informed InformationWeek about the … Read the full story by Bob Garfield
- Commentary
The Federal Communications Commission is trying very hard to convince people that allowing Internet service providers to create fast lanes isn't a betrayal of net neutrality principles. But broadband advocates … Read the full story by Wendy Davis
NewsLooking more like a regular TV network, Netflix has struck deals with a number of small multiple system operators and TiVo that will give the subscription video-on-demand service its own … Read the full story by Wayne Friedman
- Commentary
As an unrehabilitated news junkie, I've long been fascinated by how the fragmentation of media still allows the news of the day to somehow seep in. If a few years … Read the full story by Catharine P. Taylor
