COVER STORY
Matt Seiler is thumbing through a copy of Michael Lewis’ “Flash Boys.” It’s not just any copy -- it’s a personally annotated version of the bestseller edited by Seiler himself, and it has become required reading for his team at Interpublic’s Mediabrands. Seiler becomes animated, almost agitated, as he points to underlined passages that make … Read the full story by Joe Mandese
CommentaryIn a recent interview with Beet.TV, GroupM Chief Digital Investment Officer Ari Bluman dropped a bombshell on the programmatic marketplace, announcing that by year-end, GroupM was pulling out of RTB … Read the full story by Joe Mandese
NewsThe platform, called Performly, measures ROI in terms of hard currency by examining all brand-sponsored Facebook and Twitter activity, then measuring earned media stemming from that activity and calculating value … Read the full story by Steve McClellan
NewsDoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" video ad fraud impression laundering scheme that it believes impacted over 1% of all digital video ads and potentially … Read the full story by Tyler Loechner
- Commentary
Pity wretched Chet Kanojia and his martyred Aereo, a hapless victim of an out-of-touch Supreme Court that seems to think property rights and "honesty" are more important than digital progress. … Read the full story by Bob Garfield
- Commentary
As an industry, we need to address marketers' impossible mission: Making informed decisions about a toolkit that involves a myriad of new and ever-changing channels, technologies and platforms. Read the full story by Tom Goodwin
- Commentary
Facebook's social experiment on 700,000 unsuspecting users constitutes a deceptive and unfair practice, the Electronic Privacy Information Center says in a complaint filed on Thursday with the Federal Trade Commission. … Read the full story by Wendy Davis
- Commentary
Facebook once again found itself at the center of a controversy this weekend, when industry watchers learned that the company conducted a social experiment on some 700,000 unsuspecting users. Read the full story by Wendy Davis
CommentaryPandora, a large company that has been relatively quiet in the programmatic space, has made a big move toward embracing ad tech with the appointment of Jeremy Randol as its … Read the full story by Tyler Loechner
NewsThe Media Rating Council (MRC) on Monday officially green lighted the transaction of digital video ad impressions based on viewability. The announcement marks the end of a 90-day "gating period" … Read the full story by Tyler Loechner
NewsWith its LiveRail acquisition, Facebook has set itself up well to compete with Google and AOL -- two of the largest Internet companies and leaders in the programmatic space -- … Read the full story by Tyler Loechner
NewsInternet-protocol TV (IPTV) continues to climb at a steady rate globally, nearly 5% in the first quarter of 2013 -- in line with overall pay TV growth platforms. New TV … Read the full story by Wayne Friedman
NewsIn a deal that came down to the wire, the Fox Television Stations announced an agreement with Nielsen to renew a long-term local TV ratings contract. The deal, which was … Read the full story by Joe Mandese
- Commentary
Looking for the TV hits -- any hits, reality, comedy, drama -- this past season? Keep looking, and then wonder, what am I really looking for? Read the full story by Wayne Friedman
- Commentary
We have a sign on the wall of our office in L.A. that reads: "Creative without strategy is called art. Creative with strategy is called advertising." It's a quotation from … Read the full story by Joe Marchese
NewsIn a major World Cup game on Thursday between the U.S. and Germany -- in which Germany won 1-0 -- ESPN pulled in a Nielsen 10.7 million viewers -- the … Read the full story by Wayne Friedman
CommentaryTwo new series are making their debuts on Sunday night -- 'Reckless' And 'The Leftovers' -- one on pay cable, the other on broadcast. Neither show is instantly addictive, but … Read the full story by Ed Martin
- Commentary
I was all set to write a really thought-provoking, cerebral column on faking cultural literacy that probed how the Internet lets us skim the surface of knowledge enough to make … Read the full story by George Simpson
NewsThe self-regulatory group Digital Advertising Alliance said on Thursday that it has developed an app that enables consumers to opt out of behavioral advertising on smartphones and tablets. The app … Read the full story by Wendy Davis
- Commentary
Perhaps the appetite for video is boundless. Two new reports on video consumption suggest that consumers do indeed want video in many forms, judging from the growth in mobile video … Read the full story by Daisy Whitney
NewsSince January, brand interactions among Facebook users -- including "likes," shares, and comments -- have risen 30%. The findings contradict a number of recent reports, which suggested that brands are … Read the full story by Gavin O'Malley
NewsSteep growth in mobile advertising will help push total U.S. ad spending this year to its biggest increase in a decade. The 83% rise in ad spending on smartphones and … Read the full story by Mark Walsh
NewsNew magazine launches again outnumbered titles that were closed by a substantial margin in the first half of 2014. A total of 93 new magazines launched in the first six … Read the full story by Erik Sass
NewsModest broadcast price increases are estimated for the 2014-15 upfront advertising market -- a bit lower than for last year's upfront market. Broadcast networks will gain a price increase of … Read the full story by Wayne Friedman
