National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst. Pivotal Research Group says by way of comparison … Read the full story by Wayne Friedman

In the name of more authentic connections, Facebook is prohibiting the promotion of brand Pages and social plug-ins with what it considers to be "artificial incentives" like "rewards," and access … Read the full story by Gavin O'Malley

Interactive ad spending was the single biggest gainer for the month, up 14%, while TV and newspapers also grew. Separately, the company struck a joint venture to expand operations in … Read the full story by Steve McClellan

Viewability matters when it comes to digital advertising -- if ads are more likely to be seen, they are more likely to be effective -- but what is the relationship … Read the full story by Tyler Loechner

Whether they realize it or not, the main factor that helps consumers decide in the purchase of a new television for video device is the ability to connect -- either … Read the full story by Aaron Baar

Broadcast and cable networks took a hit in scatter volume during the second quarter of this year. Broadcast networks sank 7% to $457 million, and cable networks dropped 4% to … Read the full story by Wayne Friedman

Hackers slipping malicious software into online advertisements and emails continue to create risks for brands. In fact, 91.7% of major brands fail to provide adequate email security, per an Online … Read the full story by Laurie Sullivan

Indeed, 29 years after a consumer revolt made the company abandon its infamous "New Coke" reformulation within a mere 79 days and return to the "classic" formula, comparisons to the … Read the full story by Karlene Lukovitz

Following similar moves of other media companies, Gannett Co. will split into two publicly traded companies -- one for its TV/digital assets and one for its publishing businesses. In a … Read the full story by Wayne Friedman

Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform (DSP), for approximately $230 million. Rocket Fuel will acquire [x+1] … Read the full story by Tyler Loechner

Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: people are increasingly aware of TV shows because … Read the full story by Wayne Friedman

The overarching premise is that RB (formerly known as Reckitt Benckiser) will leverage Facebook as a media channel to help drive sales, achieve broad reach and increase brand loyalty. Facebook … Read the full story by Larissa Faw

The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the "golden geese" of back-to-school spending, shelling out an average of $916.48 … Read the full story by Sarah Mahoney

Google's actions led to the arrest of an alleged child pornographer after the Mountain View, Calif. company tipped off officials about explicit images in the Gmail account of a man … Read the full story by Laurie Sullivan

Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. Lafley announced during the company's earnings … Read the full story by Karlene Lukovitz