With the backdrop of yet another NFL marketing partner suspending activities or promotions, NFL commissioner Roger Goodell now says he got it wrong when he stated that the league isn't … Read the full story by Wayne Friedman
As part of the campaign, the sports apparel company and NFL merchandise licensee is also introducing a custom image generator that will allow consumers to upload pictures, and create customized … Read the full story by Larissa Faw
Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Soup, and Visa. A-B started the ball rolling: "We are disappointed and increasingly concerned by the recent incidents that … Read the full story by Wayne Friedman
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 when the league banned purses and bags in stadiums, and the world learned that the New Orleans Saints paid … Read the full story by Karl Greenberg
It would qualify as a pretty big TV story if TV's highest-rated show was threatened with extinction because of the off-screen misbehavior of one or more of its stars. The … Read the full story by Adam Buckman
I find it fascinating that fans of the NFL who scream for blood and loudly cheer career-ending hits on Sunday are surprised when players carry that instinct -- and training … Read the full story by George Simpson
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name to Digital Content Next. The trade … Read the full story by Joe Mandese
There is a limited amount of human attention in the world. Every day the same amount of attention is created (number of people multiplied by number of conscious hours). Everything … Read the full story by Joe Marchese
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will spend an average of 21 minutes … Read the full story by Mark Walsh
It's happening already in some major ad economies. But while ad executives say they are "managing a transition," TV is still expected to remain a dominant media with significant influence … Read the full story by Steve McClellan
For the past three years, I've been attending an annual unconference here in New Zealand: an event with no pre-set agenda, no keynote speakers, no topics declared in advance. It … Read the full story by Kaila Colbin
For A&E Networks -- and likely many others -- the mobile tipping point has arrived for video, with more people accessing streaming media from devices and set-top boxes than from … Read the full story by Steve Smith
In an effort to tout a fuller picture of the health of its TV shows, CBS says it will release live program plus seven day (L7) rating projections for its … Read the full story by Wayne Friedman
The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring its search subsidiary iProspect new clients, strategies and a stronger position in market segments like business-to-business and high-tech -- … Read the full story by Laurie Sullivan
"Parade" magazine, one of the oldest and largest-circulation magazines in America, has been sold to Athlon Media Group. Terms of the deal were not disclosed, but Athlon said it was … Read the full story by Joe Mandese
Twitter has begun inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool. Now, advertisers can use their … Read the full story by Gavin O'Malley
This column marks the end of my year writing the daily MediaPost TV Blog. Given the perpetual advances in digital technology, changing consumer tastes and lifestyles, demographic shifts and so … Read the full story by Ed Martin
What's new in the new fall season? Not much, when you get right down to it. With the new network TV season set to begin officially next week (and already … Read the full story by Adam Buckman
This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now and then comes along a campaign … Read the full story by Bob Garfield
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation of fraudulent advertising activities, including non-human … Read the full story by Joe Mandese
The Interactive Advertising Bureau's new anti-fraud principles, issued this morning, contain a surprise: They appear to take aim at adware and other "illegitimate" platforms that offer users a benefit in … Read the full story by Wendy Davis
A slow-moving U.S. advertising market only inched up 0.7% in the second quarter of this year -- partly due to media spending going into Winter Olympics media budgets earlier in … Read the full story by Wayne Friedman
Publicis Groupe disclosed sweeping managerial changes Tuesday morning, designed to put in place the next generation of the Groupe's leadership. Maurice Levy will step down in 2017. (No successor has … Read the full story by Steve McClellan
I've ranted about this before -- and, oh yes, I shall rant again! But first, the back story. I needed some work done at a property I own. I found … Read the full story by Gord Hotchkiss
In a potential blow to its credibility, Simmons has lost Media Rating Council accreditation for its National Consumer Study, including the National Hispanic Consumer Study. The MRC said the decision … Read the full story by Joe Mandese
Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help talent shine. The site expanded support … Read the full story by Laurie Sullivan
Hearst Corp. has announced the launch of a new digital development unit in Silicon Valley to build new apps and services across the publisher's diversified media properties. Leading the new … Read the full story by Mark Walsh