Ads are coming to Snapchat, and "soon," Evan Spiegel, the start-up's young co-founder and CEO, said Wednesday. Officially part of Snapchat's Stories feature, the impending ads will initially be "opt-in" … Read the full story by Gavin O'Malley
My name is Cathy Taylor, and I was all wrong about Snapchat. It's one of the hardest confessions, I've ever had to make, but let me be honest: earlier this … Read the full story by Catharine P. Taylor
Threatening Snapchat's standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages. Worse, the hackers are promising to release a database of every … Read the full story by Gavin O'Malley
The problem for news sources is it's impossible for quality content to keep up with the thrusting challenge of cheap fast food, it's expensive, doesn't spread virally, of limited appeal, … Read the full story by Tom Goodwin
They have become the most talked about media types since the dawn of the Web. Some won't be around in 10 years. It's more interesting to know that search engine … Read the full story by Laurie Sullivan
Last week, many publications predicted that the "holy grail" of digital advertising would soon be within reach. The truth is, the pursuit of advertising's holy grail is only just beginning. Read the full story by Jamie Tedford
Our industry could spend its time trying to wrangle the collection and valuation of a massive number of different media output metrics -- like making sense of TV GRPs and … Read the full story by Dave Morgan
In two big deals involving divisions of the world's largest advertising company, WPP, Nielsen rival Rentrak appears to be accelerating its momentum in the U.S. TV measurement marketplace. In one … Read the full story by Joe Mandese
Days after announcing it will use Rentrak as its "local TV currency," Publicis' Zenith Media unit now says it is only a test that will take place in three local … Read the full story by Joe Mandese
MDC Partners said today that it was combining the media operation of its ad shop Doner with Assembly, the media shop it created earlier this year by merging two of … Read the full story by Steve McClellan
The move marks a continued blurring of the lines between traditional PR and advertising territories in the digital era. Both disciplines have major stakes in the social media and marketing … Read the full story by Steve McClellan
Omnicom Media Group has signed a $200 million per year deal with iHeartMedia, formerly known as Clear Channel Communications, to develop customized media programs for Omnicom's clients using iHeartMedia's events, … Read the full story by Erik Sass
That business, now owned by Bayer, was shifted to Mediacom from Initiative without a review. MediaCom has handled media duties for Bayer since 2011. Bayer completed the acquisition of the … Read the full story by Steve McClellan
Are you the smartest person in the room at work? If you answer "yes" to that question, you might need to rethink how you operate in business. Humility is a … Read the full story by Cory Treffiletti
Google has integrated several of its platforms to help Paramount Pictures market the forthcoming movie "Interstellar." The Interstellar space hub taps Google+, Google Play, YouTube and Google for Education, giving … Read the full story by Laurie Sullivan
We all can agree that the major topic at Advertising Week this year was programmatic, which has truly hit its stride and is exceeding all expectations for adoption. But to … Read the full story by Walt Horstman
The Age of You requires brands to build tighter, seamless experiences and to create what Interbrand calls a "mecosystem" through personalizing how and where people experience products and services, not … Read the full story by Laurie Sullivan
Vivian Schiller, head of news and journalism partnerships at Twitter, is moving on after less than a year on the job. Formerly chief digital officer for NBC News, Schiller's appointment … Read the full story by Gavin O'Malley
Selfies tell a lot about a person, but not necessarily what many think. Where people take the selfie, with whom, and how often they become the subject of the photos … Read the full story by Laurie Sullivan
Facebook on Monday formally closed its acquisition of mobile messaging service WhatsApp, but the final price rose $3 billion to about $22 billion because of the higher value of the … Read the full story by Mark Walsh
Time Warner's Turner Broadcasting System is making some big cutbacks with its staff. About 10% of its worldwide workforce -- around 1,475 positions out of 14,000 full-time jobs -- will … Read the full story by Wayne Friedman
Nielsen says a software glitch resulted in some TV ratings being attributed incorrectly among broadcast and syndication programming since March. But the TV measurement service added that 98% to 99% … Read the full story by Wayne Friedman