The win is the latest in a string of victories for the WPP media shop that also includes the U.S. A-B InBev assignment, a piece of the consolidated Bose account … Read the full story by Steve McClellan
Digital ad tech company AppNexus on Friday announced it has completed its acquisition of Open AdStream (OAS), an ad serving technology. Specific terms of the deal were not disclosed. Read the full story by Tyler Loechner
Advertising is a $300 billion-a-year global industry that's working for nobody -- consumers, media owners, agencies or brands -- yet the softly beating pulse of the global recovery means that … Read the full story by Tom Goodwin
I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. And I think I can safely … Read the full story by
In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest level since an industry researcher began … Read the full story by Joe Mandese
There are a lot of scary things in the ad industry that I could turn into a corny Halloween gimmick. Like that ad blockers are the most popular browser extensions … Read the full story by Joe Marchese
Not long after announcing that it would hand over business operations at flagship publication 'Martha Stewart Living' to women's interest publisher Meredith Corp., Martha Stewart Living Omnimedia revealed that revenues … Read the full story by Erik Sass
The suit comes at a time when the ad industry is facing what many believe is a talent crisis, as many of the country's best and brightest college graduates pursue … Read the full story by Steve McClellan
I was asked this question a few weeks back: "What can one do to become a strategist?" That's a great question, one that requires you to do two things. First … Read the full story by Cory Treffiletti
Facebook hasn't lost its mobile groove. The social networking giant on Tuesday reported that revenue in the third quarter increased 59% from a year ago to $3.2 billion, powered by … Read the full story by Mark Walsh
It's one thing for Hollywood to tackle apocalyptic threats for entertainment value. If nothing else, it provides a release -- helping us to confront deep-rooted fears in a way we … Read the full story by Joe Mandese
A majority of media agencies' national TV media buys confirm earlier estimates of a weaker upfront market set in June -- which resulted in TV networks holding back prime-time inventory … Read the full story by Wayne Friedman
Facebook made big news last month with the relaunch of Atlas, extending its ad serving and targeting to the wider Web. But the social network is still generating strong revenue … Read the full story by Mark Walsh
App marketing costs hit an all-time high in September, driven in part by Apple's launch of the iPhone 6 and iPhone 6 Plus last month. The cost for acquiring a … Read the full story by Mark Walsh
Dear Wall Street -- Last Friday the absolutely obvious occurred -- and you acted like you'd had a nighttime visit from the walking dead. Coca-Cola Co. announced a year-over-year decline … Read the full story by Bob Garfield
The retailer hasn't conducted a full-blown media agency review in over a decade, when Omnicom's OMD was awarded the account. Word of the review comes after the company confirmed that … Read the full story by Steve McClellan
Not that I've gone on it again since registering a few weeks ago, but Ello is starting to get more interesting, what with the news it just received $5.5 million … Read the full story by Catharine P. Taylor