On the heels of its aborted "merger of equals" with Omnicom Group, Paris-based Publicis this morning announced a not-so-equal deal to acquire Boston-based marketing, technology and management consulting firm Sapient … Read the full story by Joe Mandese
Days after confirming it has struck a deal to be acquired by Publicis Groupe for $3.7 billion, Sapient reported that its third-quarter net income was down more than 8% to … Read the full story by Steve McClellan
That's according to the Wall Street Journal, citing unnamed sources although neither Elliott or Interpublic would comment on the story. Elliott disclosed in July that it had amassed 6.7% of … Read the full story by Steve McClellan
Partly as a way of avoiding post-election news coverage, the Social Media Insider has been trying to focus on something equally important -- gleaning groundbreaking social media insights from this … Read the full story by Catharine P. Taylor
I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or that the index is right, and … Read the full story by Bob Garfield
The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon … Read the full story by Karlene Lukovitz
Given all the sturm und drang of this week's midterm election coverage, plus nonstop news about Taylor Swift, it might have escaped your attention that November is Men's Health Awareness … Read the full story by
Marketers are far from being prepared when it comes to mobile campaign strategies. Only 17% participating in a Chief Marketing Officer (CMO) Council study say their mobile strategies are fully … Read the full story by Laurie Sullivan
The planned merger between the country's two largest cinema advertising networks, National CineMedia and Screenvision, has run into trouble -- a lawsuit by the U.S. Department of Justice, which is … Read the full story by Erik Sass
In last Friday's Online Spin column, Kaila Colbin asks a common question about the noise surrounding the latest digital technologies: Who cares? Kalia rightly points out that we tend to … Read the full story by Gord Hotchkiss
The incumbent UM, part of IPG Mediabrands, is in the group of four that remain in the review, along with Publicis Groupe's Zenith Media, sibling agency MediaVest and WPP's Maxus. … Read the full story by Steve McClellan
The other day I came across a story that was high on Yahoo's "trending" list, about how Neil Patrick Harris and his family celebrated Halloween. And I thought: When did … Read the full story by Adam Buckman
Google and LG have entered into a 10-year patent cross-licensing deal that could support new technology for connected devices for homes, cars, and manufacturing, as well as energy-efficient products and … Read the full story by Laurie Sullivan
Media stocks took a big hit on Tuesday versus a flat overall stock market -- mostly due to concerns over a weaker TV advertising market. Early earnings reports from Discovery … Read the full story by Wayne Friedman
It appears the Social Media Insider is not the only one who keeps wondering if there's traction in ad-free social platforms. Imagine my surprise this morning when I discovered that … Read the full story by Catharine P. Taylor
Top marketers Jim Farley and Stephen Odell are trading places at Ford Motor. Both report to Fields, who said in a statement that the changes are intended to be rotational, … Read the full story by Karl Greenberg
If you bring up the topic of television among industry folks these days, you're very likely to hear that the TV ad biz is on its last legs, with audiences … Read the full story by Dave Morgan
The price was not disclosed, but terms call for DAN to acquire an 80% stake in the mobile agency now, with an option to buy the remaining stake later. Fetch … Read the full story by Steve McClellan
Healy succeeds Tom Adamski, who in September was appointed CEO of Razorfish Global, a new Publicis Groupe unit that combines Razorfish, Rosetta and certain Nurun assets. Healy will now oversee … Read the full story by Larissa Faw
Tom Adamski is quickly putting his stamp on Razorfish Global, the newly minted Publicis Groupe unit that houses Razorfish, Rosetta and certain Nurun assets. Publicis created the unit in September, … Read the full story by Larissa Faw