Commentary
As I write this, a blue couch is stalking me. It's a contemporary sectional that would be a worthy replacement for the aging grey sofa bed in our living room … Read the full story by Catharine P. Taylor
News
McCann is the incumbent and is being invited to defend. The Army spends about $200 million a year on marketing and advertising services, according to a posting filed today by … Read the full story by Steve McClellan
News
The automaker isn't new to surprising shake-ups. Late last year, in a move that caught observers off-guard, U.S. CEO John Krafcik departed; he was replaced by David Zuchowski, who had … Read the full story by Karl Greenberg
Commentary
While much of the television program and ad viewing today meet that criteria, more and more video content is being viewed outside of the C3/C7 window via different devices. The … Read the full story by Megan Clarken
News
"The Wall Street Journal" is pulling the plug on Sunday Journal, which provides content to affiliated newspapers, and will also close down the Wall Street Journal Radio Network, including MarketWatch … Read the full story by Erik Sass
Commentary
Commenting on a new study from Cablevision and Time Warner Cable that finds 74% of TV-tuning occurs outside of prime time for New York City-area cable customers, Media Dynamics Inc's … Read the full story by George Simpson
Commentary
No, it didn't break the Internet. And sorry, you can't unsee that impossibly large, oiled-up, whiskey-colored double spheroid that can stand in for so many things. I refer, of course, … Read the full story by
News
Addressing a top concern among a majority of U.S. consumers, Facebook on Thursday debuted a simplified privacy policy. Facebook is making it easier for users to control the types of … Read the full story by Gavin O'Malley
Commentary
At a Paley Center for Media event this week, I listened to CNN anchor Brian Stelter probe Jason Hirschhorn on why he started MediaREDEF-- the daily media roundup that is … Read the full story by Joe Marchese
News
In its first major push into Madison Avenue, Web and mobile browser software developer Mozilla has cut its first deals with big advertisers and at least one big media-buying organization … Read the full story by Joe Mandese
Commentary
Almost two out of three Americans think the government should limit how advertisers draw on consumers' personal information. That's according to the Pew Research Center, which earlier today released
the … Read the full story by Wendy Davis
News
A DoubleClick for Publishers outage prompted a lack of ads serving across many publisher sites Wednesday morning. Google's ad-serving platform, used by many sites across the Web, went dark. Reports … Read the full story by Laurie Sullivan
News
Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted text ads from brand advertisers on Bloomberg.com. The exclusive partnership with the search platform, announced
Wednesday, displaces Google AdSense. Read the full story by Laurie Sullivan
News
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine Yahoo's desktop and mobile video advertising … Read the full story by Laurie Sullivan
News
Dentsu Aegis Network's Posterscope out-of-home specialty media unit has named Helma Larkin CEO of its U.S. operations. Larkin, who previously was CFO of the U.S., joined Aegis Media in 2010 … Read the full story by Joe Mandese
News
In his strongest statement yet on net neutrality, President Barack Obama on Monday publicly called on the Federal Communications Commission to reclassify broadband service as a utility. Obama also
reiterated … Read the full story by Wendy Davis
News
In his strongest statement this year on net neutrality, President Barack Obama today urged the Federal Communications Commission to reclassify broadband service as a utility. Doing so would allow the … Read the full story by Wendy Davis
Commentary
Reached the bottom of some Internet page the other day, and just when I thought I'd come to the end of useful content, there was a trove of irresistibility. Ding … Read the full story by Bob Garfield
News
Days after confirming it has struck a deal to be acquired by Publicis Groupe for $3.7 billion, Sapient reported that its third-quarter net income was down more than 8% to … Read the full story by Steve McClellan