COVER STORY
Earlier this month, Amsterdam-based agency They found itself without a third call. While promising agencies come and go, the demise of They is more than just a cautionary tale of how precarious the ad agency world really is. It may be reflective of a fundamental shift in what it means to be an agency -- or … Read the full story by Larissa Faw
NewsJWTIntelligence is out with a new report highlighting 100 trends and developments to be mindful of the coming year. Millennials are abstaining, South Korean Beauty brands are taking the world … Read the full story by Steve McClellan
CommentaryFox throws the concept of good taste out the window and under the bus with its ad campaign for a new detective series starring Rainn Wilson. Surprised that a TV … Read the full story by Adam Buckman
NewsSuggesting that the world is negative enough, Mark Zuckerberg just shot down the likelihood of Facebook adding a "dislike" button. Yet Facebook is very interested in giving users new ways … Read the full story by Gavin O'Malley
- Commentary
About a year ago at this time, feeling uncharacteristically clairvoyant -- it must have been the eggnog -- I made 2014 predictions about 10 social media platforms. And then I … Read the full story by Catharine P. Taylor
NewsDentsu Aegis Network's out-of-home agency Posterscope this morning unveiled what it claims to be the "first real-time trading platform for digital billboards." The platform is being powered by digital-out-of-home technology … Read the full story by Joe Mandese
NewsThe National Retail Federation says that the November sales gains -- a 0.6% advance from the prior month, and a 3.2% jump from last November -- are in line with … Read the full story by Sarah Mahoney
- Commentary
I know they're supposed to be stodgy; nothing quite out-stiffs the British Royals on state occasions. But for some naive reason (maybe only having to do with her terrific fashion … Read the full story by
NewsParticularly among younger users, social networks have historically had short shelf lives. Fortunately for Facebook, however, Instagram's expiration date is nowhere in sight. The growth figures mean that Instagram is … Read the full story by Gavin O'Malley
- Commentary
For today's exercise, then, I set out to find a piece of brand video whose approach to the upcoming holidays might be described as "sardonic," "contemptuous towards those who would … Read the full story by Larry Dobrow
- Commentary
Twitter. Agency-advertiser dynamics. Personalization. Here's what seven members of the Association of National Advertisers believe are the trends that bear watching in 2015. Read the full story by Ken Beaulieu
NewsRentrak, which in October said it was granted a patent for measuring when TV sets are turned on or off, this morning announced another addition to its intellectual property war … Read the full story by Joe Mandese
NewsOn the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global ad marketplace consensus. The U.S. has … Read the full story by Laurie Sullivan
- Commentary
Marketing today is radically different from the way it was just 10 years ago, because marketers today depend on two things that were never so important before: data and content. … Read the full story by Cory Treffiletti
- Commentary
Companies that promote products online via native ad campaigns must comply with the industry's privacy code, a unit of the Better Business Bureau said today in a compliance warning. "Native … Read the full story by Wendy Davis
NewsA social media campaign for The Topps Company's Ring Pops candy violated children's privacy laws, a consortium of watchdogs allege in a new complaint filed with the Federal Trade Commission. … Read the full story by Wendy Davis
NewsThe CMO Council's survey, with Nielsen assisting, finds marketers are running 33% more digital ad campaigns than direct response and that overall, marketers are doing 19% more digital ad campaigns … Read the full story by Karl Greenberg
- Commentary
Most brands come to you to answer the same question people seek in spiritual practice: "How can I not have my current experience?" it's exhausting to keep asking how to … Read the full story by Katie Meier
NewsMarketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to new research from the Association of … Read the full story by Tyler Loechner
- News
The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this year back in June. In the … Read the full story by Steve McClellan
- News
That's down just a tick from the shop's June forecast of 4.9% growth for next year. And it represents a deceleration from this year, when Magna expects the final tally … Read the full story by Steve McClellan
- Commentary
As a professional observer of the passing scene, I thought I might visit a site awash in the paid impressions that technically qualify under Google's definition, but nonetheless leave no … Read the full story by Bob Garfield
- News
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below 2014's 5.1% due to tough year-on-year … Read the full story by Larissa Faw
- Commentary
There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but chief among those things I just … Read the full story by Catharine P. Taylor
News"Programmatic" is 2014's marketing word of the year, according to an ANA (Association of National Advertisers) survey, edging out content, millennials, omni-channel, customer-centricity and transparency as the buzzword king. Read the full story by Tyler Loechner
