Faced with pressure from lawmakers, Verizon said on Friday that it will allow its mobile customers to opt out of a controversial tracking program. Verizon's customers will be able to … Read the full story by Wendy Davis

Digitaria co-founder and CEO Dan Khabie has been appointed global and North America CEO of the new agency -- reporting to JWT Global CEO Gustavo Martinez -- while Stefano Zunino, … Read the full story by Steve McClellan

Although some research suggests that TV marketers held back on revealing their actual Super Bowl commercials before the game, online activity around associated Super Bowl advertising content continues to grow. … Read the full story by Wayne Friedman

The Federal Communications Commission on Thursday redefined broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream. That new standard -- a significant increase -- means that … Read the full story by Wendy Davis

Nearly two-thirds (63%) of big national advertisers plan to boost spending on "native advertising" formats over the next 12 months, according to findings of a member survey released this morning … Read the full story by Joe Mandese

The new entity will create a seamless brand across the U.S. (Chicago, Richmond, Baltimore, and New York), Europe (London, Cirencester, Warsaw) and China (Shanghai) with combined data-related revenue of over … Read the full story by Larissa Faw

Reuters notes that PepsiCo and Anheuser Busch will work with Twitter to create "war rooms" for real-time marketing at this year's Super Bowl -- a melodramatic term if you ask … Read the full story by Tyler Loechner

Real-time traffic reporting has made Google-owned Waze popular with drivers, but law enforcement questions the importance of being able to track police officials. It not only puts their lives in … Read the full story by Laurie Sullivan

Exceeding all expectations, Apple on Tuesday reported record net profit of $18 billion -- or $3.06 per diluted share -- during its fiscal first quarter. That's nearly 40% better than … Read the full story by Gavin O'Malley

Yahoo Tuesday announced a plan for a tax-free spinoff of the company's remaining holdings in Alibaba Group into a newly formed independent registered investment company, SpinCo. The stock of the … Read the full story by Laurie Sullivan

Read will retain his duties as CEO of WPP Digital. He was named chairman of Wunderman last June and succeeds Daniel Morel as CEO. Morel has led the direct marketing … Read the full story by Steve McClellan

Giving some power back to professional publishers, Snapchat just unveiled Discover -- a service for media partners to steer the social media conversation. They include National Geographic, Vice, Yahoo News, … Read the full story by Gavin O'Malley

Global advertising spending will slow up in 2015 to a 5.1% growth rate, but will accelerate next year. All media will see an increase in spending -- except newspapers and … Read the full story by Wayne Friedman

Conde Nast is debuting 23 Stories, a new branded content studio that will help its advertising clients engage consumers, especially in the coveted millennial demographic, by tapping into the expertise … Read the full story by Erik Sass

The FCC is poised to redefine broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream -- a significant increase. The National Cable & Telecommunications Association is … Read the full story by Wendy Davis

The percentage of Americans who say advertising helps them learn about products and services has dropped from 52% in 2005 to 41% in 2014, according to a new Mindshare study. … Read the full story by Larissa Faw

Recent research shows that traditional TV still dominates overall video media -- in usage and program investment. Of the total average monthly time spent in October by users, 80% -- … Read the full story by Wayne Friedman

The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report for that year. That's about $7.6 … Read the full story by Steve McClellan

It's possible to come upon a show you find so appalling, you might wonder if you have stumbled upon the "worst" show on TV. Consider "Little Women: LA," which started … Read the full story by Adam Buckman