The MDC Partners CEO and two of his consulting companies -- which are paid annual retainers by MDC -- agreed to waive rights to so-called "gross-up payments" that would cover … Read the full story by Steve McClellan

No surprises here: Newspaper publishers suffered another round of revenue declines in the first quarter of the year, continuing a trend going all the way back to 2007. This week, … Read the full story by Erik Sass

Google has released new data that says just over half (54%) of video advertisements across the Web -- excluding YouTube -- were viewable in April 2015. This suggests improvements are … Read the full story by Tyler Loechner

As part of its Discover service, Snapchat is preparing to sell 10-second ads for 2 cents per view. From straightforward advertising to branded content, business opportunities remain highly experimental on … Read the full story by Gavin O'Malley

Screenvision, a cinema advertising company, this week announced a partnership with mobile engagement platform Sito Mobile to launch a new real-time ad targeting initiative dubbed Project Lynx. Project Lynx is … Read the full story by Tyler Loechner

National TV advertising may be taking a surprising turn -- slightly upwards. First-quarter estimates are tracking 3% higher, hitting $10.9 billion, excluding comparisons which included Olympics advertising. Second-quarter estimates -- … Read the full story by Wayne Friedman

Starting in September, ad companies will have to allow people to opt out of receiving ads that are targeted based on data collected across mobile apps, the self-regulatory group Digital … Read the full story by Wendy Davis

The incumbent -- WPP's Mindshare -- is expected to participate, as is Horizon Media, according to sources. CVS spent $84.4 million on advertising last year, according to Kantar Media. This … Read the full story by Larissa Faw

Federal Communications Commission Chairman Tom Wheeler said on Wednesday that he is in favor of giving online video distributors some of the same rights as cable and satellite providers. Speaking … Read the full story by Wendy Davis

More searches on Google now take place on mobile devices compared with desktop in more than 10 countries, including the United States and Canada, the company said Tuesday. Some 91% … Read the full story by Laurie Sullivan

The company spent $1.8 billion on advertising and marketing last year and $332 million on ads in the U.S., the latter figure according to Kantar. Incumbents include MEC, which has … Read the full story by Steve McClellan

The Media Rating Council (MRC) on Monday issued its first guidance for a "mobile viewable" ad impression. Mobile viewable ads follow the same criterion as online desktop and display ads … Read the full story by Tyler Loechner

The winners for the 2015 Breakthrough Innovation Project include the usual industry giants, including PepsiCo, which won three awards, one of which is for a beverage; L'Oreal Paris; and P&G, … Read the full story by Karl Greenberg

The ad industry's media ratings watchdog, the Media Rating Council, has issued its first ever guidance for a "mobile viewable" ad impression, maintaining similar guidance for online display and video … Read the full story by Joe Mandese

When the upfront presentations finally conclude on May 14, they will have been going on for 13 weeks. They have taken many forms, ranging from big multimedia presentations staged in … Read the full story by Adam Buckman

Overall revenue for NBCUniversal sank 4.0% to $6.6 billion. Excluding any sports programming gave NBC nearly an 8% rise to $6.2 billion. Total NBC broadcast revenue was down 14.2% to … Read the full story by Wayne Friedman

Last year was "the year of the data breach," with Target, Home Depot and Sony the most prominent in a long list of compromised companies. Never letting a good lawmaking … Read the full story by Katy Bachman