The review is the first formal reassessment of the package goods giant's North America media agency assignments in over a decade. Publicis Groupe's Starcom MediaVest Group and Dentsu Aegis Network's … Read the full story by Steve McClellan

It's the latest in a string of recent victories for the Omnicom Media Group agency. Other recent new business wins include global communications planning for SCJ and media AORs for … Read the full story by Steve McClellan

Google reportedly will roll out a Buy button on search product ads that will take consumers to a landing page that allows them to complete the transaction. Last year at … Read the full story by Laurie Sullivan

Amazon announced the launch of an advertising platform for mobile app developers wanting to distribute their Android apps through Amazon's Appstore, and Google Play. Read the full story by Laurie Sullivan

The Radio Advertising Bureau revealed that it will no longer publish quarterly reports detailing ad revenues for publicly traded radio broadcasters. Instead, it will publish reports twice a year, with … Read the full story by Erik Sass

The firm notes that perception had been heading up for the NFL because of the draft, and that its levels of good vibes were higher than they would have been … Read the full story by Karl Greenberg

"I can't predict how long [this investigation] will take" said MDC Partners CFO David Doft at an investor conference Wednesday morning. "It has taken a few months, and will be … Read the full story by Larissa Faw

While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and ad technology. "Real-Time Daily" has compiled reactions from … Read the full story by Tyler LoechnerGavin O'Malley

AOL, which was once tied in an ill-fated marriage to a telecommunications giant, is tying the knot once again. This time it's Verizon, which announced a $4.4 billion acquisition of … Read the full story by Joe Mandese

The threat from bots in online advertising and data breaches in electronic commerce and emerging payment systems continues to grow. While threats and new security challenges seem daunting, the online … Read the full story by Laurie Sullivan

The Federal Communications Commission denied broadband providers' requests to delay the portion of the net neutrality rules that reclassifies broadband as a utility service. The move means that the new … Read the full story by Wendy Davis

Facebook is now the fastest-growing major media supplier to Madison Avenue, but Google remains No. 1, according to the 2015 edition of the "Top Thirty Global Media Owners" report from … Read the full story by Joe Mandese

The MDC Partners CEO and two of his consulting companies -- which are paid annual retainers by MDC -- agreed to waive rights to so-called "gross-up payments" that would cover … Read the full story by Steve McClellan

Google has released new data that says just over half (54%) of video advertisements across the Web -- excluding YouTube -- were viewable in April 2015. This suggests improvements are … Read the full story by Tyler Loechner