Most consumers don't understand the business models which support their favorite publications. Specifically, the role played by advertising, now threatened by the growing use of ad blockers. Read the full story by Erik Sass
Programmatic ad tech firm Rubicon Project has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a platform for programmatic OOH buying and … Read the full story by Tyler Loechner
It all started innocently enough: A friend posted an article on my Facebook page about the latest VW ads starring the Golden Sisters. She wrote, "I love these! Have you … Read the full story by
Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the technology properly executes ad buys. About half (46%) … Read the full story by Tyler Loechner
In its first major acquisition since itself being acquired by telecommunications giant Verizon, AOL this morning announced a deal to buy mobile app advertising network Millennial Media for $1.75 per … Read the full story by Joe Mandese
Online gaming network Machinima violated laws against deceptive advertising by secretly paying video bloggers to tout the Xbox One, the Federal Trade Commission said in a complaint unveiled on Wednesday. Read the full story by Wendy Davis
CBS says the streams will be available on tablets, laptops and desktops and on some connected devices including Xbox One, Apple TV, Roku and Chromecast, with no authentication necessary. Three … Read the full story by P.J. Bednarski
Wikipedia has banned editors from 381 blackhat user accounts getting paid to post and maintain promotional content to the online encyclopedia after the site's CheckUser group identified "sock puppet" editors … Read the full story by Laurie Sullivan
Cable TV networks this summer continued to struggle to improve viewership. Only four of 15 networks witnessed gains in overall Nielsen viewership in prime time, with TNT still leading all … Read the full story by Wayne Friedman
Through four months of the big summer season, movie studios have slightly amped up their national TV media buying -- with Warner Bros, Universal Pictures and Walt Disney as major … Read the full story by Wayne Friedman
In response to the growing backlash from Adobe Flash and the spread of malvertising across major portals like MSN and Yahoo, Google announced a series of new features and strategies … Read the full story by Laurie Sullivan
Scott Kauffman, who replaced Miles Nadal as CEO of the company last month, won't receive anywhere near what his predecessor received. Meanwhile, a class action suit against the company is … Read the full story by Steve McClellan
Viewing with over-the-top streaming devices on connected TV sets is rising sharply -- 380% in the first quarter of this year -- yet engagement in ads on these platforms remains … Read the full story by Wayne Friedman
The company's latest acquisition, made via its Interactive unit, is Brazil's AD.Dialeto, which will retain its own branding but collaborate with Accenture Interactive's Sao Paulo operations. Read the full story by Larissa Faw
For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated metamurder. Read the full story by Bob Garfield
Hoping to boost broadband deployment in rural parts of the country, the Federal Communications Commission is paying $9 billion to 10 Internet service providers that have promised to build out … Read the full story by Wendy Davis