Sorrell said that given the slow-growth global economy and low inflation, marketers will continue to focus on cost efficiencies. That could mean another year of higher-than-normal media agency review activity, … Read the full story by Steve McClellan
LAS VEGAS -- This is the refrain of agency grunts as we take our hungover strolls among the pleated pant masses and endless aisles of tech on display here. We … Read the full story by Jonathan Haber
Meredith Corp. moved swiftly to salvage its merger deal with Media General. That follows the latter's announcement of a rival deal with Nexstar Broadcasting Group, which is offering to buy … Read the full story by Erik Sass
Apple confirmed the purchase Thursday of San Diego-based Emotient for its facial-recognition software to support advertising, media testing, audience response and research and other areas, according to its Web site. … Read the full story by Laurie Sullivan
Broad-based media and communications deal-making rose moderately in 2015 -- with Internet media deals witnessing some of the strong activity. Deal volume rose 8% for the year to 1,857 with … Read the full story by Wayne Friedman
Stephen Burke, chief executive officer of NBCUniversal, worries about the future of cable networks that air heavy schedules of rerun programming. "Netflix has created a wonderful business and a great … Read the full story by Wayne Friedman
For tech startup CEOs, something magical happens when the line starts to go south: that is, a test of character. Growing is easy. Everybody loves a winner, and betting on … Read the full story by Ted McConnell
Continuing concerns over lower U.S. oil prices -- and sharply lower stock market and currency concerns in China -- forced U.S. equity markets dramatically lower on Thursday. Media stocks were … Read the full story by Wayne Friedman
Facebook Audience Network achieved a major financial milestone in the fourth quarter of the year. For the first time, it achieved an annual run rate of $1 billion in revenue. Read the full story by Gavin O'Malley
Beat down Yahoo. That's apparently Starboard's agenda to force a reorganization at the media company to get the business on track. As a result, a forced restructuring could see the … Read the full story by Laurie Sullivan
The big areas of consumer tech growth are expected to be newer categories such as wearables, smart home devices, virtual reality devices, and drones. In wearables, fitness trackers will reach … Read the full story by Aaron Baar
Before a so-called smart product takes off, it first has to get noticed. At CES this week, with thousands of companies exhibiting and some 20,000 new products introduced, in a … Read the full story by Chuck Martin
The king of free media has announced that his campaign will spend upwards of $2 million a week on TV ads, the first of which debuted earlier this week. I … Read the full story by
Nine years ago, while walking the floor of the gigantic Consumer Electronics Show in Las Vegas, I was immediately struck by how many TV network programming types were trolling for … Read the full story by J. Max Robins
Netflix CEO Reed Hastings says the subscription over-the-top TV service will triple the number of countries where it will be available -- adding 130 new territories, bringing its total to … Read the full story by Wayne Friedman
The Television Bureau of Advertising (TVB), the trade group that represents local TV broadcasters, in partnership with a Pearl-TV-led working group, has issued guidelines for programmatic TV. The TVB is … Read the full story by Tobi Elkin
LAS VEGAS - Taking a step further into the virtual reality industry, 21st Century Fox has acquired a minority stake in virtual reality smart glass manufacturer the Osterhout Design Group. … Read the full story by Wayne Friedman
The Consumer Electronics Show this year brings new expectations for TV networks and producers, though perhaps the products are just improved versions of what's already out there: drones, connected TV, … Read the full story by Wayne Friedman
Global technology spending for business and government will rise about 4.5% to $2.9 trillion in 2016, down slightly from Forrester Research's projected 5.6% growth estimate released in August 2015. The … Read the full story by Laurie Sullivan
Analytics company Acxiom is launching Acxiom TV, an effort that will expand its data platform for advanced/addressable TV advertising. Data can be used to inform segmentation and campaign planning and … Read the full story by Wayne Friedman
Making a big leap from buying local and regional TV, SunTrust Banks will buy its first national TV Super Bowl commercial, which will air next month. The bank's expanded national … Read the full story by Wayne Friedman
Yahoo has closed down Yahoo Screen, its effort to compete with Netflix and Hulu. The service pulled in premium TV and video, with its most notable acquisition the revival of … Read the full story by Wayne Friedman
It appears the tremendous growth of The Internet of Things is driving the consumer technology industry to record-setting growth. Consumer technology retail revenue is slated to hit $287 billion this … Read the full story by Chuck Martin
Email marketing is still a business-to-business (B2B) sales driver that experienced 3% growth in 2015, according to a recent study by sales intelligence company Datanyze. Read the full story by Jess Nelson
Amazon is about to change how companies and agencies allocate global media budgets -- a side effect of its move to build a different type of global logistics and delivery … Read the full story by Laurie Sullivan
Many consumers think that native ads are actually written by reporters or editors, even when those ads are labeled "sponsored report." Read the full story by Wendy Davis
Are you in Vegas (baby)? I understand why CES is one of the annual "pilgrimages" we, the industry, must make. But to be honest, I believe we should agree that … Read the full story by Maarten Albarda
Most saw sales decline or stagnate as consumers continued to migrate to fresher, simpler options. And just to rub it in, Mintel surveys found that among Millennials, more than 40% … Read the full story by Karlene Lukovitz
Mobile ads can now infer the medications that users take, whether they prefer to date men or women, and their location. That's according to Cornell Tech's Vitaly Shmatikov, who will … Read the full story by Wendy Davis
The agreements will provide the ad holding companies with access to Tencent's large trove of data to better help target Chinese audiences for their clients. The firm's collection of data … Read the full story by Steve McClellan
The FTC has issued an enforcement policy statement and guidelines to remind marketers if they don't keep a closer watch on how native content is presented and disclosed to the … Read the full story by Paavana KumarVejay G. Lalla