COVER STORY
Niche subscription-video-on-demand networks and OTT services are
getting stronger and healthier, providing not just entertainment, but personal fitness options. While bigger headlines are grabbed for the likes of NBCUniversal’s digital
comedy channel Seeso, or Nickelodeon’s proposed service for kids, Noggin, there's also a burgeoning trend of SVOD services in the fitness arena, with cardio, yoga, … Read the full story by Wayne Friedman
News
Google officially launched its Accelerated Mobile Pages (AMP) project Wednesday, representing an attempt to shake up the stagnant world of search services and compete with Facebook by accelerating
mobile Web … Read the full story by Laurie Sullivan
News
Colin Kinsella is out as part of a restructuring of Mindshare's North American management team, naming agency vet Ernie Simon as its new CEO. Simon, who has been with GroupM … Read the full story by Joe Mandese
News
The company said the agency, dubbed Interprise and headed by marketing veteran Stuart Giddings, would offer a range of services, including creative, media planning and buying, search, data,
programmatic, events, … Read the full story by Steve McClellan
Commentary
Not content to just sit there being dishonest, fake advice blogs take the trouble to include comment "traffic" so bombastic it makes you wonder where they found such delighted consumers. … Read the full story by Bob Garfield
Commentary
No worries, today's column is not about anything naked, Disney or princesses. But it is true that marketers both directly and indirectly keep this kind of clickbait nonsense alive. How? Read the full story by Maarten Albarda
News
Gaming connected consoles will still command the most users -- 54.3 million, according to eMarketer, a 5.1% improvement from a year ago. Google Chromecast, as a connected TV device, will … Read the full story by Wayne Friedman
News
Let's talk virtual reality this morning because, if folks like Mark Zuckerberg have their say, just everybody with a discretionary dollar and a yearning to take "social" to the next … Read the full story by Thom Forbes
News
Google confirmed Saturday that it will stop serving paid-search advertisements on the right side of search engine query page results, with some exceptions. The change sparked concern among search
marketers … Read the full story by Laurie Sullivan
Commentary
With the help of a tech startup named Shine, European mobile carrier Three is planning to block what it calls "excessive, intrusive, unwanted or irrelevant" ads on its network. The … Read the full story by Gavin O'Malley
News
ABC's "Academy Awards" could pull in $120 million to $135 million in advertising revenues for this year's broadcast. This is up from the $110 million the show pulled in a … Read the full story by Wayne Friedman
Commentary
After his unfortunate robo-appearance at the last Republican debate, candidate Marco Rubio owned up to a poor showing and pledged to his supporters that such mistakes would never happen again. … Read the full story by
News
Google CEO Sundar Pichai is backing Apple in its battle with federal authorities over iPhone security. "Forcing companies to enable hacking could compromise users' privacy," Pichai said in one of … Read the full story by Wendy Davis
News
Come April 12, Facebook is planning to invite any and all publishers to participate in Instant Articles. The expansion of Instant Articles is also part of an effort to further … Read the full story by Gavin O'Malley