News
CANNES, FRANCE -- Thursday's vote by UK voters to leave the European Union has important implications for the advertising industry and was the hot-button issue for attendees at Cannes Friday. … Read the full story by Larissa Faw
Commentary
Marketing and advertising is a surplus-generating powerhouse that needs a free trade agreement ASAP as Scotland suddenly seems a good alternative to London. Read the full story by Sean Hargrave
News
The Dow Jones Industrial Average plummeted more than 600 points (over 3%) on Friday -- dragging the major holding company stocks with it -- in the wake of news that … Read the full story by Steve McClellan
Commentary
The Cannes Lions International Festival of Creativity, which wraps this weekend, has been slammed this year by the same age-old industry problem: sexism and misogyny. Read the full story by
Commentary
If one were in the doom-and-gloom business, hypothetically, one would be hard-pressed to explain the surge in the TV upfront market, in which the broadcast networks apparently now fetch CPMs … Read the full story by Bob Garfield
Commentary
Blockchain, the technology behind Bitcoin, is likely to have a significant impact on the world of advertising and marketing. Read the full story by Dave Morgan
News
Estimates are that networks are getting anywhere from 8.5% to 12% to 13% price increases on the cost per thousand viewers. It hasn't been determined where the overall broadcast TV … Read the full story by Wayne Friedman
Commentary
Marketing becomes an information problem as computers augment humans in the execution of online marketing. It was bound to happen, but it leaves CMOs with a question about exactly how … Read the full story by Ted McConnell
Commentary
CANNES, FRANCE -- At a time when many on Madison Avenue believe the next wave of advertising will be -- or already is -- content marketing, one of the world's … Read the full story by Joe Mandese
Commentary
No doubt about it: this is the year that the Cannes Lions became known as the must-attend entertainment festival, and not just a big week-long international fete. That Cannes Lions … Read the full story by J. Max Robins
News
Hillary Clinton will soon leverage President Barack Obama's expansive email network for her presidential campaign, according to party insiders and as first reported by "The Hill." Read the full story by Jess Nelson
Commentary
Broadband providers shouldn't be allowed to charge consumers higher prices to avoid having their Web activity tracked for ad purposes, Senator Elizabeth Warren says. Read the full story by Wendy Davis
Commentary
Consumer advocates are renewing a push to convince the FCC to take a hard look at how broadband providers use data caps. Read the full story by Wendy Davis
News
Addressable TV ad spending is estimated to be $890 million this year, growing by over 120% from $400 million in 2015, according to eMarketer. In 2016, it will represent 1.3% … Read the full story by Wayne Friedman
News
On the eve of 2016-17 upfront network TV negotiations, demand in the U.S. ad marketplace continues to expand -- for all media -- according to May results of the monthly … Read the full story by Joe Mandese
News
Following significant upgrades for the 2016 ad economy by two leading forecasters, a third has downgraded its outlook for the year. Publicis' Zenith unit this morning revised its global ad-spending … Read the full story by Joe Mandese
News
TV's upfront advertising market is finally moving in earnest -- with sturdy double-digit percentage pricing increases for the cost per thousand viewers, higher than early estimates. ABC, CBS, and NBC … Read the full story by Wayne Friedman