NewsAdidas, Auto Trader, Gatorade, Under Armour and others -- unofficial sponsors of the 2016 Rio Olympics -- have all found ways to capitalize on ads connected to this summer's games, … Read the full story by Laurie Sullivan
- Commentary
There is a referendum on gender happening in advertising. Painful as it is, the good news is that lately, progress is occurring at the speed of the 24/7 news cycle, … Read the full story by
- News
More than a quarter of promotional emails sent in the United States fail to reach their intended recipient, according to Return Path's annual email deliverability report. Only 73% of promotional … Read the full story by Jess Nelson
- Commentary
The ultimate fate of Yahoo, or its pieces, will be the subject of a lot of speculation. But in the meantime, it seems appropriate to mark the occasion of the … Read the full story by Ted McConnell
- Commentary
Both Trump and Clinton camps released a number of TV ad heavily focused on Independent voters. During July, Hillary for America and Clinton PACs released six ads, and Trump PACs … Read the full story by Philip Rosenstein
NewsThe Association of National Advertisers this morning called on the 4A's to "publicly clarify" its position on the ANA's recent media-buying transparency recommendations, and to explicitly state whether it accepts … Read the full story by Joe Mandese
NewsThe new offerings come in the wake of the firms' work for the National Association of Advertisers looking into the practices of media agencies. The ANA released separate reports on … Read the full story by Steve McClellan
- Commentary
With the national party conventions in our rearview mirror, it is crucial for candidates to connect to voters on visceral levels. Read the full story by Philip Rosenstein
NewsComcast is asking the FCC to reject proposed rules prohibiting broadband providers from charging higher fees to customers who decline behaviorally targeted ads. Read the full story by Wendy Davis
- Commentary
Apple's new operating system, iOS10, will prevent ad networks from using iPhones' and iPads' advertising identifiers to collect data across apps, if users activate "limit ad tracking." Read the full story by Wendy Davis
NewsWPP's GroupM unit this morning issued a downward revision for 2016 worldwide ad estimates and forecast an equally tepid outlook for 2017. Despite a low single-digital expansion in the world's … Read the full story by Joe Mandese
NewsThe appointment follows a media pitch which consolidates media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing with one agency. Read the full story by Steve McClellan
- Commentary
Old-white-guy-ness is not, in and of itself, an affliction or character flaw. On the other hand, dear God, Kevin Roberts. Is he so addled by his oldness, whiteness and guyness … Read the full story by Bob Garfield
CommentaryThis week at the four-day Democratic Convention, which wrapped up Thursday night with Hillary's coronation, Trump was accused of many things -- some deservedly, some not. Read the full story by Adam Buckman
NewsThe 4As has rejected the guidelines issued last week by the ANA and Ebiquity on how to proceed in business relationships with media agencies. Instead, the 4As is urging its … Read the full story by Steve McClellan
- Commentary
Trump's persistent stickiness in the polls shows that we are hardly one nation, indivisible, with liberty and justice for all. Rather, we are two warring tribes, hugely divided. And now … Read the full story by
