News
The National Retail Federation expects 137.4 million people -- 59% of the population -- to go shopping during the Thanksgiving holiday, with Black Friday the weekend's busiest day. Read the full story by Sarah Mahoney
News
Facebook is "winding down" the ad-serving portion of Atlas. For clients that relay on Atlas for ad serving, Erik Johnson, head of Atlas, said his team plans to provide transitional … Read the full story by Gavin O'Malley
Commentary
I'm in search of my new content happy place, where I can stream and binge in a gentler, kinder, more carefree fictional universe. So why not start with "Divorce"? Read the full story by
News
After recently announcing its plans to develop IoT security guidelines, the U.S. Department of Homeland Security (DHS) just released its Strategic Principles for Securing the Internet of Things. The
guidelines … Read the full story by Chase Martin
News
Alan Wexler will head the entity, which combines SapientNitro with Razorfish, two of the holding company's powerhouse digital agencies. Shannon Denton, who has been CEO at Razorfish, will move to … Read the full story by Larissa Faw
Commentary
Mozilla today launched a new mobile browser, Firefox Focus, that blocks third-party trackers by default. Read the full story by Wendy Davis
Commentary
GRP. CPM. CPA. DSP. DMP. That is how we talk to each other. That is how we talk to our clients. That is a problem. Read the full story by Dave Morgan
Commentary
While I am trying to be an adult about this and stop whining about The Donald as our next president, the New York Times this week decided to exalt social … Read the full story by George Simpson
News
Groups including the Electronic Frontier Foundation and Public Knowledge, as well as industry associations like the Internet Commerce Coalition, want an appellate court to reverse a $25 million
copyright infringement … Read the full story by Wendy Davis
Commentary
Though there is no value in pointing fingers today, we do need to analyze the results of this election campaign in order to understand what went wrong to be smarter … Read the full story by Jennifer Shambroom
Commentary
What will the future of TV be like? You may wonder if commercials are doomed. At the very least, they are under assault in a rapidly changing TV world. Read the full story by Adam Buckman
News
Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, a summary number showing 7-day or 28-day organic page
reach … Read the full story by Gavin O'Malley
News
The Online Trust Alliance wants to address the boycott of advertising by consumers running ad blocking, so it's calling on ad industry executives to get their heads out of the … Read the full story by Laurie Sullivan
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Snapchat parent Snap Inc. has reportedly filed for its initial public offering. Expected as early as March 2017, the social darling is hoping to raise upwards of $4 billion at … Read the full story by Gavin O'Malley
News
Spotify has been ramping up its ad sales effort and has doubled its revenues in each of the last two years. The company told the Wall Street Journal earlier this … Read the full story by Steve McClellan
Commentary
You know I love to ask "why"? And last Tuesday provided me with the mother of all "whys." I know there will be a lot of digital ink shed about … Read the full story by Gord Hotchkiss
News
The Trustworthy Accountability Group (TAG) on Tuesday announced the TAG "Certified Against Malware" Program, its fourth and final seal program to certify buyers, sellers, and intermediaries in the
digital advertising … Read the full story by Tobi Elkin
Commentary
This column brings me no pleasure to write, but guest host Dave Chappelle's unsettling, misleading and potentially racially explosive allegation about 26th U.S. President Theodore Roosevelt on
"Saturday Night Live" … Read the full story by Tom Siebert
News
In what it described as a simplification of its management structure in the U.S. and Canada, GroupM promoted long-time research chief Lyle Schwartz to president of investment. GroupM characterized the … Read the full story by Joe Mandese
Commentary
The majority of Facebook users likely have little to no understanding of the social net's algorithm and may not realize the content they see is being uniquely targeted to them. … Read the full story by Stephanie Dressler
Commentary
He loved the chase. He loved the adulation of the crowds. He did it on a fluke. He never thought he'd win. Read the full story by
News
Facebook will prohibit marketers from using a race-based targeting option for ads offering housing, employment or credit, the company said today. Read the full story by Wendy Davis