America's Twitterer In Chief took time from his busy schedule alienating close neighbors and stalwart allies to ask the nation to join him in a prayer for higher ratings. Read the full story by Adam Buckman
Tech companies from Lyft to T-Mobile are pulling advertising from Breitbart News, the controversial far-right Web site formerly run by Stephen Bannon. Sleeping Giants claims about 820 companies have blacklisted … Read the full story by Sara Guaglione
In its first week in office, actions by the Trump Administration have triggered international crises for many marketers, some of whom are taking their own form of action in what … Read the full story by Joe Mandese
WPP CEO Martin Sorrell stated his "instinctive dislike" for the restrictions, which went into effect Friday, but which were partially stayed by a Federal Court over the weekend. IPG CEO … Read the full story by Steve McClellan
You'd think the Super Bowl, with its powerfully muscled teams of gargantuas pounding on each other, might provide the perfect diversion from the nonstop provocation of The Trump Show. That … Read the full story by
It's not just the Biggest Day for Advertising, it's kind of the Only Day for Advertising -- when armies of frightened marketers, agency people and production houses are at pains … Read the full story by Bob Garfield
The biggest Super Bowl TV commercial now on the air is "Humpty Fall," a teaser TV spot for TurboTax with some $4.6 million in estimated national TV media spend, registering … Read the full story by Wayne Friedman
Back in September, I wrote an article titled, "Cable News: The True Unreality." After discussing how MSNBC and Fox News present alternate extreme versions of reality, I followed with: "CNN, … Read the full story by Steve Sternberg
The seasonal average for all NFL games on TV networks was up 6% to $499,095 for a 30-second commercial. In addition, Sunday afternoon/daytime games climbed. Read the full story by Wayne Friedman
Acting FTC Chair Maureen Ohlhausen suggested today that companies that "misuse" Big Data may act unfairly -- even when they have notified consumers about data collection and allowed them to … Read the full story by Wendy Davis
Brian Terkelsen is resigning as global president, Mediavest I Spark, effective at the end of the month. No successor has yet been named by the agency. Read the full story by Larissa Faw
Trying to whet investors' appetites, Snap said Thursday in its filing: "Our advertising business is still young, but growing rapidly." The company saw revenue of $404.5 million last year -- … Read the full story by Gavin O'Malley
While Facebook's mobile strategy represented 84% of its $8.81 billion in revenue from advertisements during the fourth quarter of 2016, up from 80% in the year-ago quarter, not all attribute … Read the full story by Laurie Sullivan
2016 was rife with stories pointing out the decay of advertising. The saddest of those suggest we have lost our way. If so, the reason would be that the landscape … Read the full story by Ted McConnell
Facebook is making a specific more TV-video play: A TV-like digital set-top box app on new over-the-top services like Apple TV. Since June, there has been an average of more … Read the full story by Wayne Friedman
A large portion of the digital video and local TV growth will come from programmatic spending. This will occur as programmatic becomes more of a factor in broadcast and MVPD … Read the full story by Tobi Elkin
The new agency, dubbed Mediabrands Society, will provide social media and digital content services globally. Rob Bernstein, who will run the new entity in North America as EVP, managing director, … Read the full story by Steve McClellan
The Better Business Bureau's Online Accountability Unit warned ad companies that it will start enforcing a code that requires them to notify consumers about cross-device tracking. Read the full story by Wendy Davis
The spot concludes with a commitment from Audi on equal pay for equal work, because "progress is for everyone." The automaker calls it a "theme of universal importance." Read the full story by Tanya Gazdik
WPP is assembling a dedicated unit dubbed "Team WBA" that will provide services worldwide including traditional and digital advertising, media investment management, promotion and relationship marketing, public affairs, media relations … Read the full story by Steve McClellan
Michael Bloomberg, the billionaire owner of news and information company Bloomberg L.P, told his employees in a company-wide email sent Monday that he is "strongly opposed" to the executive order. Read the full story by Sara Guaglione
"Murky" or "fraudulent" are strong terms that show how the media agency-and-client relationship has broken down as agencies find new ways to bump up fees. Would P&G be better off … Read the full story by Sean Hargrave
Kirsten Evans, Walmart's SVP/marketing, tells "Marketing Daily," "Since it's the first time we've been a part of the Oscars, we want to create a big brand moment for us, and … Read the full story by Sarah Mahoney
Only 12 days into his presidency, Donald Trump has made TV unbearable. And on Tuesday night, he means to make it even worse by elbowing his way into prime time … Read the full story by Adam Buckman