Sources confirmed the review has been launched via an RFP issued by the client. The firm spent more than $5 billion on advertising and promotional costs in 2016, according to … Read the full story by Steve McClellan
It's the second big win for the agency in as many weeks, following Revlon's decision to consolidate its account with the agency and sibling Grey. Read the full story by Steve McClellan
You know that something has become "a thing" when that something finds its way into marketing speak and marketing titles. The city of Detroit has recently appointed Aaron Foley as … Read the full story by Maarten Albarda
Among its programming achievements, Amazon called out the release of its latest movie, "The Big Sick," with its 98% rating on Rotten Tomatoes, and 16 Emmy nominations. Read the full story by Sarah Mahoney
Almost half of people who don't intend to buy an Echo or a Home cite privacy concerns, so marketers need to step gingerly in using these devices for advertising or … Read the full story by Dave Tice
In a demonstration of its questionable views on net neutrality, AT&T this week suggested that Twitter violated open Internet principles by flagging an AT&T blog post as potential spam. Read the full story by Wendy Davis
Discovery Communications is nearing a deal for at least $90 a share to acquire Scripps Networks Interactive, after Viacom's all-cash bid was rejected. Read the full story by Wayne Friedman
Aided by strong mobile ad sales and an ability to attract new users to its apps, Facebook increased its revenue 45% in Q2 from the same period a year ago. … Read the full story by Tobi Elkin
The market for overall digital video looks to rise around 20% in 2017 to $11.7 billion, according to eMarketer. Facebook and Google command the two largest shares of this revenue. Read the full story by Wayne Friedman
Privacy compliance company Evidon is being sold to CrownPeak in a deal valued at around $50 million, MediaPost has learned. Read the full story by Wendy Davis
Viacom has joined Discovery Communications in the pursuit to acquire Scripps Networks Interactive, which includes HGTV, Food Network and the Travel Channel. Family members who control the Scripps company are … Read the full story by Wayne Friedman
It's a U.S. media assignment that will be led from the shop's San Francisco office. Read the full story by Richard Whitman
"It's time for Congress to call a halt on the back-and-forth and set clear net neutrality ground rules for the internet," Rep. Greg Walden (R-Ore.) said Tuesday. Read the full story by Wendy Davis
The drive to dominate search results has sparked a bidding war, driving up the cost per click. CPCs rose 36% year-on-year in Q2 2017 among more than 1,800 AdWords accounts … Read the full story by Laurie Sullivan
My previous column about the potential shallowness encouraged by social media drew a few comments that indicated I was just being a grumpy old man.The comments seemed to telling me, … Read the full story by Gord Hotchkiss
Digital Hulu and YouTube TV viewing will be included in Nielsen's Digital in TV ratings only when Hulu or YouTube TV viewers see the same commercials that ran when the … Read the full story by Wayne Friedman
Led by filmmaker Chris Milk and entrepreneur Aaron Koblin, Within's partners and content collaborators include Apple, The New York Times, NBC Universal, Vice, 21st Century Fox, and Alphabet Inc. The … Read the full story by Steve McClellan
Videa, a "supply-side" programmatic marketplace for local TV advertising owned by Cox Media Group, this morning announced an important "demand-side" integration, plugging into Strata, a software and systems provider enabling … Read the full story by Joe Mandese
"ISIS and other nefarious groups are dependent upon having a social media network from which to collect money and conduct terrorist operations including recruitment and radicalization," family members of a … Read the full story by Wendy Davis
Google has agreed to a three-year injunction that could affect its ability to send ads to people based on the content of their emails. Read the full story by Wendy Davis
A new eMarketer report projects that this year 2.46 billion people will access social networks at least once a month. That's up 8.2% from 2016. The digital research firm notes … Read the full story by Tobi Elkin