A 2014 agreement between Nielsen and comScore only gave comScore the ability to use Nielsen's technology measurements for online and TV audiences, as a "cross-platform" service. The deal, according to … Read the full story by Wayne Friedman
Facebook's tepid disclosure last week that Russian operatives placed thousands of paid ads on the social network doesn't go far enough, because it is longer just a "social network." It's … Read the full story by Joe Mandese
Facebook Thursday afternoon said it will provide detailed information about thousands of ads placed by Russian operatives on the social network to Congressional investigators, as part of their probe of … Read the full story by Joe Mandese
In deep damage-control mode, Facebook says it will begin forcing Pages to disclose the source of funding behind political ads. Holding Facebook to an even higher standard than TV, Zuckerberg … Read the full story by Gavin O'Malley
Remember when propaganda used to be straightforward? It came in the form of leaflets, flyers, treatises. It was aired on state-run television and broadcast on state-run radio. In its more … Read the full story by Kaila Colbin
In the wake of an embarrassing expose revealing that Facebook enabled ads to be targeted to people who were anti-Semitic, Facebook COO Sheryl Sandberg this afternoon announced the social network … Read the full story by Joe Mandese
Journalist (and former 'MediaPost' columnist) Bob Garfield took to the stage in Philadelphia last week, sharing 90 remarkable minutes of his life story for his one-man show "Ruggedly Jewish." It … Read the full story by Steven Rosenbaum
Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. Technology will scan more than 180 automated … Read the full story by Laurie Sullivan
Two Senate Democrats are trying to rally support for legislation that would require Facebook and other large web platforms to follow some of the same disclosure rules for political ads … Read the full story by Wendy Davis
U.S. advertising revenues in August took an expected hit -- down 7% for the month, largely due to unfavorable comparisons to high TV media spending from the Summer Olympics in … Read the full story by Wayne Friedman
Magna forecasts U.S. media owners' net advertising revenues to grow by 3.6% this year (excluding the impact of political and Olympics) to reach $185 billion, which the Interpublic intelligence arm … Read the full story by Richard Whitman
We, consumers of media, have access to an ever growing number of platforms and providers all ready to entertain, inform and engage us. The biggest challenge seems to be not … Read the full story by Maarten Albarda
Welcome to the new fall TV season, where "catch the product placement" has the potential to become a new drinking game. Read the full story by Adam Buckman
The FCC has failed to provide stakeholders with an opportunity to comment on the tens of thousands of filed complaints that directly shed light on proposed changes," Senate Democrats say … Read the full story by Wendy Davis
Who will own the future of the trillion dollars or so spent on marketing every year? Many people believe this arena will be dominated by whoever controls the most and … Read the full story by Dave Morgan
A recent survey by Advertiser Perceptions found the top two content demands from upfront/newfront advertisers were "better ways for advertising effectiveness" and "cross-platform measurement." They also want to hear more … Read the full story by Wayne Friedman
NFL games took another hit -- prompting some anxious reactions from media analysts -- as average viewership sank 10% for its national TV games for the second week of the … Read the full story by Wayne Friedman
With 963 million monthly active users on the mobile WeChat app, Tencent announced a new program Thursday aimed at educating and attracting U.S. advertisers and their agency partners to its … Read the full story by Laurie Sullivan
Uber Technologies has filed a lawsuit against Fetch Media, a Dentsu-owned UK company, alleging the mobile ad agency misrepresented the effectiveness of its mobile ads and failed to prevent ad … Read the full story by Laurie Sullivan
Kohl's is hoping customers would rather swing by one of its locations than the local UPS store. Customers using the Amazon return service will also be offered designated parking, to … Read the full story by Sarah Mahoney
Ad company Turn is hoping to convince appellate judges to reconsider their recent decision reviving a privacy lawsuit centered on the company's alleged use of "supercookies." Read the full story by Wendy Davis
In the year 1942, science fiction writer Isaac Asimov introduced the Three Rules of Robotics in his collection of short stories, "I, Robot." Asimov set the rules coming from the … Read the full story by Gord Hotchkiss
Nielsen says the Sunday awards ceremony posted a 0.9% increase to 11.4 million viewers compared to 2016's 11.3 million. At the same time, TV advertisers' key 18-49 viewers declined 11% … Read the full story by Wayne Friedman
President Donald Trump tweeted a plug for American Airlines Friday afternoon, thanking Chairman-CEO Doug Parker, "For all the help you have given the U.S. with Hurricane flights. Fantastic job!" The … Read the full story by Joe Mandese
Lawmakers in California late Friday shelved a privacy bill that would have limited broadband providers' ability to serve targeted ads to subscribers. Read the full story by Wendy Davis
That's according to a tally by agency tracker COMvergence, which issued its latest New Business Barometer report for media agencies today. Read the full story by Steve McClellan
When Paul Rostkowski was head of MDC Partners programmatic advertising unit Varick Media Management, he took pride in the fact that it emphasized the human intelligence of its experienced media … Read the full story by Joe Mandese
Cyber fraud is targeting businesses, using the Better Business Bureau name and logo. Read the full story by Ray Schultz
Long-time radio industry executive and former president-CEO of the Radio Advertising Bureau Gary Fries died today. He was 76. "It is with great sadness that we mourn the passing of … Read the full story by Joe Mandese
The controlling interest in "Rolling Stone" magazine, which has enjoyed the rare distinction of being a symbol of the culture it has covered since Jann Wenner and Ralph Gleason launched … Read the full story by Thom Forbes
Print publications are shuttering as print advertising declines. The Village Voice's legendary print edition is another casualty of the times. Longtime readers remember its glory days. Read the full story by Sara Guaglione