News
Companies with efforts focused on veterans include Ram and parent company FCA, Home Depot, Super 8 and Men's Wearhouse. Read the full story by Tanya Gazdik
Commentary
"As tech giants become a new kind of Internet gatekeeper," said Senator Al Franken this week, "I believe the same basic principles of net neutrality should apply here. No one … Read the full story by Kaila Colbin
News
"You owe your users full information regarding when, where, and how they may have been unwitting participants in Russia's campaign to sow division and spread disinformation in the United States," … Read the full story by Wendy Davis
News
Nielsen this morning announced a deal with Comcast to incorporate some of its digital set-top-box data into Nielsen's local TV audience measurement service. "With this agreement, Comcast becomes the
fourth … Read the full story by Joe Mandese
Commentary
As a group, the most creative thinkers and doers that I have worked with have been engineers. Yes, engineers. There's a reason that Silicon Valley has driven so much innovation … Read the full story by Dave Morgan
News
Transformational app-based ride-sharing service Uber continues to extend its brand into new and varied walks -- er, rides -- of life. To help promote the recent launch of its Uber … Read the full story by Joe Mandese
Commentary
There are a multitude of macro-societal changes in American culture causing people to shrug off football in general and the NFL in particular. It has peaked, and now we're seeing … Read the full story by Tom Siebert
Commentary
Forrester is out with its predictions report for 2018. It's a fascinating read and doesn't contain great news for agencies. Read the full story by Richard Whitman
News
The Justice Department reportedly told AT&T that its $85 billion acquisition of Time Warner will not be approved unless the company agrees to sell CNN -- a news organization repeatedly … Read the full story by Wendy Davis
News
Digital media vet Kirk McDonald has been named CMO of AT&T's new, as-yet-unnamed advertising and analytics company. McDonald joins from supply-side platform PubMatic, where he was president. Prior to
joining … Read the full story by Joe Mandese
News
The Trade Desk has emerged as the preferred DSP for trading programmatic inventory at many top agencies and brands, but its own trading showed mixed results following news of tepid … Read the full story by Joe Mandese
News
To push for higher revenue results, the company said it would eliminate "buy" side transaction fees for its advertising platform. Total advertising spend through its platform dropped in the third … Read the full story by Wayne Friedman
News
Interpublic, which has been leading a charge that the ad industry's current standard of "viewability" may not go far enough, this morning released results of an exhaustive, year-long study showing … Read the full story by Joe Mandese
News
The company said it added just 4.5 million new daily active users, during the period, which brought total DAUs to roughly 175 million. Read the full story by Gavin O'Malley
News
Hulu, the over-the-top streaming video service owned by Fox, Disney, NBCUniversal and Time Warner, is now available through Nintendo Switch video game consoles. Hulu is the first U.S. streaming
service … Read the full story by Alex Weprin
Commentary
If there were any area where machines can beat humans, it would be in making purchases. They're much better at filtering based on objective criteria, they can stay on top … Read the full story by Gord Hotchkiss
News
Walt Disney has been in talks with 21st Century Fox to acquire a number of its media assets, including the movie studio and some cable networks. Read the full story by Wayne Friedman
Commentary
Back when I heard about the first Video Everywhere Summit from my friend Barry Frey, the executive director of the Digital-Place-Based Advertising Association, who organized the event -- I couldn't … Read the full story by Steven Rosenbaum
News
"The account is akin to a digital town hall, with the President speaking from the podium at the front of the room and assembled citizens responding to him and engaging … Read the full story by Wendy Davis
Commentary
Another journalistic icon is joining the fight against fake news. Steve Brill will shortly launch NewsGuard, a startup that rates news content, so consumers finding news via search or social … Read the full story by Erik Sass
Commentary
The Russian influence seems to go much further than political ads. Google says the company's circumstance is different from other companies like Facebook and Twitter because it allows political ads … Read the full story by Laurie Sullivan
Commentary
Wilbur Ross, U.S. Secretary of Commerce, had a personal fortune estimated, until recently, at a respectable $2.9 billion. It turns out to have been less than $700 million. And also, … Read the full story by Erik Sass
News
Joining a chorus of critics, Jack Dorsey says he's not happy with Twitter's current verification policy. "We realized some time ago the system is broken and needs to be reconsidered," … Read the full story by Gavin O'Malley
News
Playboy has accused the website BoingBoing of infringing copyright by posting a link to an outside site that allegedly displayed photos of centerfolds. Read the full story by Wendy Davis