Brands start talking about their plans months before and the majority show off their creative before the actual game. More than 40 brands have revealed they are running national spots. Read the full story by Tanya Gazdik
For its Super Bowl entry, Sprint is introducing "Evelyn," a highly intelligent robot that determines, in a world of general network parity, that the less expensive choice is a better … Read the full story by Aaron Baar
Fans sent a strong message to the NFL, players and advertisers in recent survey findings: keep politics out of the game and provide some interesting ads to view and interact … Read the full story by Laurie Sullivan
Across industries, marketers are banking on their $5 million-plus ad buys to have long tails, hopefully garnering millions of views well after the game ends. Other brands with much smaller … Read the full story by Alex Weprin
One of the challenges is to stand out and punch up their spots so that they don't look out of place in breaks that contain buzzy national ads. Read the full story by Larissa Faw
There is never a better chance to sell yourself than when millions of visitors converge for a massive event like the Super Bowl. Which is why Explore Minnesota Tourism is … Read the full story by Larissa Faw
I doubt most marketers are thinking about consumers' unconscious states of mind during the Super Bowl. And, we think they should. Read the full story by Dave Buklarewicz
On the Monday after Super Bowl Sunday, more people call in "sick" to work than any other day of the year. For obvious reasons. Yeah, there's something about watching the Super … Read the full story by Steve McClellan
The media buy is targeting Millennials across social channels and will be served to 80 million Credit Karma users during the Super Bowl. Read the full story by Larissa Faw
In the ad, residents of an artificial world, designed to seal in all that's healthy and seal out all that's "bad," freak out when they realize that they have ample … Read the full story by Karlene Lukovitz
Nearly half (47%) of respondents to an Adtaxi survey said they will use secondary media to consume Super Bowl-related content, while viewership via streaming services is expected to be up … Read the full story by Larissa Faw
The virtual reality exhibit, said to be the only VR experience at Super Bowl Live that supports a non-profit cause, encourages attendees to don virtual reality goggles and use a … Read the full story by Steve McClellan
Not to be confused with the job-search company or energy drink, the electronics company is making its television commercial debut on the world's biggest stage with a star-studded commercial. Read the full story by Aaron Baar
On Wednesday, two significant streaming live sports deals were announced. One represented a major extension of the status quo, while the other painted a picture of what the future could … Read the full story by Alex Weprin
Fox has agreed to pay $550 million per year through the 2022 season -- a 20% hike from its network rivals. It also gets more games. Read the full story by Wayne Friedman
At a time when it seems there are more opportunities to advertise than ever before, one of Madison Avenue's most visionary futurists predicts the ability of advertising to actually reach … Read the full story by Joe Mandese
As Publicis Groupe continues to streamline its sprawling footprint and install leaders at regional levels, Alexandra von Plato, a member of Publicis Groupe's management committee, has been appointed CEO, Publicis … Read the full story by Larissa Faw
Now that Facebook has decided it's better for us to see more posts from friends than from news publishers, one might be forgiven for assuming we'd go elsewhere for our … Read the full story by Kaila Colbin
Facebook just reduced its inventory on purpose - unleashing massive speculation on the real reasons why the noteworthy ad platform took this step. Why would a perfectly good and profitable … Read the full story by Ted McConnell
The companies, which split as publicly traded stocks in early 2006 after being together since 1999, set up special committees of independent directors to evaluate a potential combination. Read the full story by Wayne Friedman
Mika Brzezinski declared her show "Morning Joe" to be a No-BS Zone Thursday morning and then promptly dismissed "Fire and Fury" author Michael Wolff from the show. Read the full story by Adam Buckman
The company posted $32.3 billion in sales for Q4 -- pushing its total annual revenue to $110 billion, up from $90.2 billion in 2016. Read the full story by Laurie Sullivan
Amazon has been granted a patent to create technology that can be used to track the precise locations of workers' hands. The patent application was filed in 2016 and granted … Read the full story by Chuck Martin
A new sitcom titled "AP Bio" beats a well-worn path onto NBC Thursday night. The premise is that the teacher of this biology class does not want to teach it. Read the full story by Adam Buckman
In a media environment with some questionable content, consumers avoiding ads, audience fragmentation and clutter, out-of-home digital media has become a popular medium with marketers. Read the full story by Brad Adgate
Pandora, the publicly traded music streaming service that helped define the medium by offering a sublime user listening experience, has announced plans to reorganize in a way that will optimize … Read the full story by Joe Mandese
For the last two years, MBMG has managed the multicultural portion of the account. The client recently consolidated its creative account with Gallegos United. Read the full story by Steve McClellan
Donald Trump reported his own "fake news" on Twitter this morning, claiming his State of the Union Address Tuesday night was the "highest number in history," noting that 45.6 million … Read the full story by Joe Mandese
How long has this Walt Disney/21st Century Fox deal actually been percolating behind the scenes? A year? More? Is it possible the deal has been in the making for nearly … Read the full story by Tom Siebert
The annual rite of the televised State of the Union speech is all upside for the president, and a big downside for the opposition. Read the full story by Adam Buckman
After studying some 14 months of "fragment-nation," Kantar Consulting chief knowledge officer J. Walker Smith explains why in today's polarized times storytelling matters more than ever. Read the full story by Sarah Mahoney
The state of the union under Donald J. Trump may be debatable, depending on your political perspective, but the state of the ad industry under Trump's presidency is clearly a … Read the full story by Joe Mandese
While not all cryptocurrency may be deceptive or harmful, too many bad actors are using the promise of digital riches to mislead and defraud unsuspecting consumers, per the social network. Read the full story by Gavin O'Malley
The company, which has made being commercial-free a key selling point, has quietly become a massive advertiser of its own, trying to reach consumers that it thinks will want to … Read the full story by Alex Weprin
Has "higher than normal call volumes" become the new normal? The simple answer is yes. And the wall of electronic options being put between you and a human is getting … Read the full story by Steven Rosenbaum
The federal government is looking at taking over part of the nation's mobile network, according to a published report, which the FCC head today opposed. Documents purport to say that … Read the full story by Chuck Martin
If the working name wasn't enough of a sign, the company made a major splash in the technology and media worlds this week when it announced a high-profile hire as … Read the full story by Alex Weprin
On the eve of tomorrow's Forecast conference in New York City, I've been prepping my "2023" panel and all the obligatory near-future hot buttons that have come up in our … Read the full story by Joe Mandese
As long as there is no expectation of a negative brand impact from running ads on digital platforms and as long as near-term user or usage trends are not impacted … Read the full story by Brian Wieser