Fears of higher inflation and tighter constraints on borrowing money as a result of higher interest rates sparked the fall, according to analysts. Dow Jones' U.S. Broadcasting & Entertainment index … Read the full story by Wayne Friedman
Tracking consumers through sensors inside clothing they buy from L.L. Bean now will not be happening. It was reported in "The Wall Street Journal" and numerous other publications around the … Read the full story by Chuck Martin
Tracking consumers through sensors in clothing may now become a reality, as L.L. Bean plans to sew sensors into clothing and track the clothes after they leave the store through … Read the full story by Chuck Martin
"This is not a decision we made lightly; however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, … Read the full story by Alex Weprin
As ad blockers become more prevalent, the digital ad industry is fighting back, according to a new academic research paper that finds "anti-ad-blockers" have been deployed by publishers much more … Read the full story by Joe Mandese
With the opening ceremonies for the 2018 Winter Olympics happening Friday in PyeongChang, South Korea, NBC -- which has the exclusive U.S. rights to the games -- is embarking on … Read the full story by Alex Weprin
Mystery seems to surround the 10% falloff in NFL ratings this season. Yet in a new survey, 50% of those who said they watched less NFL this season revealed they … Read the full story by George Simpson
An op-ed in Wednesday's "Wall Street Journal" suggested that late-night hosts are shooting themselves in the foot by bashing Trump every night, undermining the shows and their hosts. Read the full story by Adam Buckman
Terms of the deal were not disclosed, although VidCon will operate as an independent subsidiary of Viacom. In a statement, the company said the acquisition of VidCon "will accelerate its … Read the full story by Alex Weprin
David Campanelli and Sarah Baehr have been promoted to fill the role vacated by Marianne Gambelli, who left for Fox News last spring. Read the full story by Larissa Faw
Congratulations to last Thursday's season finale of "The Good Place" for forcing me to do something that I haven't done since "Mad Men" went off the air: sit down and … Read the full story by Gary Holmes
The Interactive Advertising Bureau on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The intensive educational course … Read the full story by Laurie Sullivan
Mahoney was a big reason why a discussion of the great casts of TV history must include "Frasier." The ensemble on that show was pure magic. Read the full story by Adam Buckman
By serving as a partner across multiple touchpoints, Publicis will no longer be "dependent" on clients' paid advertising budgets or the whims of account relationships, which can spark pitch reviews … Read the full story by Larissa Faw
In some much-needed good news for Snap, the messaging giant said it added more users than expected during fourth-quarter 2017. From the third quarter to the fourth, Snap's flagship Snapchat … Read the full story by Gavin O'Malley
Pivotal Research Group says YouTube usage was up 28% in January versus the same month a year ago -- to 177 million hours per day, or 5.3 billion hours on … Read the full story by Wayne Friedman
Hawaii has joined three other states in requiring broadband providers to follow net neutrality rules as a condition of obtaining state contracts, but providers are likely to challenge the state … Read the full story by Wendy Davis
As consumers embrace video consumed on their TV sets, but delivered through internet-connected devices, the connected TV ad market continues to follow suit. According to Videology's data, the most popular … Read the full story by Alex Weprin
The ads were by turns tasteless, overblown and insignificant -- so much so that it might seem the era of big, expensive commercials made especially for the big game is … Read the full story by Adam Buckman
Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103.4 million U.S. viewers versus 111.3 million last year. It was the lowest level in nine years for a … Read the full story by Wayne Friedman
Disney, in turn, is reportedly preparing to top a Comcast bid, if one is made. The original deal had a price tag of $52.4 billion. Read the full story by Wayne Friedman
This year's Super Bowl posted a slight decline in TV viewership versus a year ago, with the game pulling in $414 million in advertising sales to NBC -- the second-biggest … Read the full story by Wayne Friedman
The NFL repeatedly positions itself legally as a "sports entertainment" business, not a genuinely contested "sport." Now, it apparently has a court-granted right to fix the outcome of professional football … Read the full story by Tom Siebert
"Tide cleaned up," says Jonathan David Lewis, vice president of McKee Wallwork & Co., an ad agency in Albuquerque, N.M., that organizes the annual Ad Bowl. Read the full story by Sarah Mahoney
The IAB's white paper highlights the potential of blockchain to improve efficiency and transparency in video advertising, as well as eliminate fraud. Read the full story by Alex Weprin
A coalition of state attorneys general are weighing in against a class-action privacy settlement that requires Google to pay more than $5 million to nonprofits. Read the full story by Wendy Davis
Have you been part of an agency pitch lately? If so, you will have seen a very different pitch than you would have seen five or 10 years ago. Agency … Read the full story by Maarten Albarda
Days before the IAB Leadership Summit kicks off, the IAB Tech Lab has released an OpenRTB advisory for the GDPR, which goes into effect May 25, 2018 and requires all … Read the full story by Laurie Sullivan