News
Millennials, the most liberal generation on most social issues, are decidedly more measured in their views on guns, and gun marketers are taking notice. Read the full story by Sarah Mahoney
News
FCC Chairman Ajit Pai was awarded a handmade rifle Friday for the "courage" he displayed in repealing the net neutrality rules. Read the full story by Wendy Davis
News
"Video helps with Prime conversions and retention," JPMorgan's Doug Anmuth wrote in a research report on internet companies. Read the full story by Alex Weprin
Commentary
This week saw the release of the 2018 Agency Productivity Report published by Canadian software company Function Point in partnership with the AgencyManagement Institute (AMI). AMI supports small and
mid-size … Read the full story by Maarten Albarda
News
The U.S. ad market's big January gains were mostly due to gains from awards shows on broadcast TV and generally higher digital media spending. National TV spending grew 7.1% for … Read the full story by Wayne Friedman
News
ABC says it is now sold out of TV commercials avails for all of its "Academy Awards" telecast -- scheduled two weeks from now -- the fastest ever in its … Read the full story by Wayne Friedman
Commentary
"Today it is official: the FCC majority has taken the next step in handing the keys to the internet over to billion-dollar broadband providers," Commissioner Mignon Clyburn said. Read the full story by Wendy Davis
News
Following the lead of students nationwide inspired by the activism of survivors of the Parkland massacre and citing "customer feedback," the First National Bank of Omaha stood up to the … Read the full story by Thom Forbes
News
Facebook's share of visits fell 8% in 2017, with Google, Pinterest and Instagram benefiting from the slide. The data, per the report, suggests search made a comeback in 2017, after … Read the full story by Laurie Sullivan
Commentary
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets up digital media companies
well, but … Read the full story by Dave Morgan
News
Sinclair Broadcast Group now says it would sell TV stations in New York and Chicago as well as other TV stations to meet media ownership limits to gain U.S. regulators' … Read the full story by Wayne Friedman
News
"The Olympics advertising landscape is often as competitive as the sports events themselves," Ted Marzilli, CEO of YouGov's BrandIndex, tells "Marketing Daily." Read the full story by Tanya Gazdik
News
The video in question, which suggested that a high school student who survived the shooting was a paid actor, was for a period of time the top video on YouTube's … Read the full story by Alex Weprin
News
Overall, 20% of "connected adults" interviewed claim they always use an ad blocker. Among those with ad blockers, 47% claim to like or tolerate advertising. Read the full story by Sara Guaglione
Commentary
This week, Oprah suddenly gained another pinnacle: She joined the club of TV personalities and non-TV celebrities who have been attacked by Donald Trump. Read the full story by Adam Buckman
News
Publishers gained an automated ad unit from Google, which it calls "Auto" ads, on Wednesday. The technology serving the ad automatically optimizes the placement on publisher sites based on a … Read the full story by Laurie Sullivan
News
Fox Nation will build on Fox News Channel's viewership, offering similar opinion/commentary content to that of its cable news network. Read the full story by Wayne Friedman
Commentary
2017 was an average year for shark attacks. And this just in... By the year 2050, half of the world will be near-sighted. What could these two headlines possibly have … Read the full story by Gord Hotchkiss
News
Equities researcher and veteran Madison Avenue economist Brian Wieser has downgraded his recommendation for the stocks of three of the industry's biggest agency holding companies -- WPP, Publicis and
Interpublic … Read the full story by Joe Mandese
News
In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years. National advertising loads grew 3.9% to 11 minutes per … Read the full story by Wayne Friedman
Commentary
It's been nearly a year since I published my first story about blockchain technology being offered as a solution for Madison Avenue's media-trading woes, and the marketplace has turned into … Read the full story by Joe Mandese
Commentary
Whether you're on the left, endlessly digging into how the Russians "hacked" the last election, or on the right, persistently pushing the idea that Seth Rich leaked DNC emails and … Read the full story by Tom Siebert
News
A New York state judge has refused to dismiss Attorney General Eric Schneiderman's lawsuit alleging that Charter duped consumers by delivering broadband speeds that were slower than advertised. Read the full story by Wendy Davis
Commentary
I've been thinking a lot about the NRA lately. For most nonprofits, a catastrophic event that puts them in a critical conversation would be a public relations nightmare. The board … Read the full story by Steven Rosenbaum
News
President Donald Trump enlisted comments by Facebook Vice President-Ads Rob Goldman to support his claim that Russia's paid ads on U.S. social media did not influence the outcome of the … Read the full story by Joe Mandese
News
Prime-time viewing of this year's Olympics is down 7% to 22.6 million when looking at all NBC platforms -- NBC Television Network, sport cable network NBCSN, and viewing from NBC's … Read the full story by Wayne Friedman
Commentary
It was 1940 when the first version of the movie "Gaslight" hit the cinemas. Based on the play by Patrick Hamilton, it chronicles the psychological torture of Bella Mallen (Diana … Read the full story by Kaila Colbin
News
If a new study is correct, 34% of British consumers are ready to opt out of marketing under the GDPR. Read the full story by Ray Schultz