Snickers' new ads depict edgy scenarios; Twix intros flavors with exceptionally long, quirky video. Read the full story by Karlene Lukovitz
The NCAA playoffs earned $1.29 billion in national TV advertising in 2017, second only to the post-season NFL playoffs (including the Super Bowl), Kantar says. The NCAA playoffs only rose … Read the full story by Wayne Friedman
Through ingenuity, cunning and outright fraud, the 300x250 ad has become one of the most common video ad units sold via programmatic ad exchanges. Read the full story by Joe Mandese
Seven major services -- DirecTV, Dish Network, Comcast, Charter, Altice, U-Verse, and FiOS -- lost 3 million subscribers collectively in 2017, according to nScreenMedia. Read the full story by Wayne Friedman
A Discovery OTT service would enter an increasingly crowded field. Viacom will launch a direct-to-consumer OTT offering built around library content later this year. Viacom CEO Bob Bakish, speaking at … Read the full story by Alex Weprin
Gersh is upped from senior vice president, strategy. Two executives previously at Time Inc. before it was acquired by Meredith for $1.85 billion in January - Karen Kovacs, president of … Read the full story by Sara Guaglione
Great Big Story, the streaming video storytelling brand owned by CNN, will kick off the campaign with an interactive activation at the SXSW Interactive festival in Austin, Texas, this weekend. Read the full story by Alex Weprin
Blockchain might seem like the sort of faux-fabulous technology that will go down in history with Segway and MapQuest. But it's technically elegant., new, fun and brilliant. t's a distinctive … Read the full story by Ted McConnell
A new study from the World Federation of Advertisers found broad industry consensus that "the industry needs to move away from outmoded media price judgments to focus on value-based assessments." Read the full story by Steve McClellan
The big story of #IWD2018 is no more sexist advertising in the UK by the of the year. Read the full story by Sean Hargrave
By 2020, the Fox network has a goal to cut prime-time advertising time from around 13 minutes an hour to two minutes, according to media executives. Read the full story by Wayne Friedman
For the second time this year, a new CW series gets a thumbs-up review here. Read the full story by Adam Buckman
The teen boy who is the show's central character is obnoxious and difficult to like -- which also serves as a description of the show. Read the full story by Adam Buckman
Sinclair, long associated with conservative, right-wing programming decisions, is demanding its on-air anchors read prepared scripts bashing other TV networks for fake stories - without citing any specific network or … Read the full story by Wayne Friedman
The goal is to keep AdWords running fast and stay within "manager account limits" -- defined by Google as the maximum number of active, non-manager accounts the manager account can … Read the full story by Laurie Sullivan
It's a good idea with great intentions. But not even the $6 million raised to launch NewsGuard can help without the buy-in of Google, Bing, Facebook, Twitter and other big … Read the full story by Laurie Sullivan
A Facebook vice president of ads comments on the Mueller Investigation via Twitter, U.S. Tweeter-in-Chief, Donald Trump, responds -- just one more example of a personal tweet blowing up into … Read the full story by Gord Hotchkiss
The agencies will shepherd the account via a dedicated unit called Marriott One Media, which will work with the client's internal media teams around the world. Read the full story by Steve McClellan
It's still early in the game, but the company's potential in the video business is becoming clearer every day. While Netflix is focused on on-demand entertainment content, and Facebook and … Read the full story by Alex Weprin
NewsGuard analysts will look at 7,500 news sites and assign green, yellow and red "reliability ratings." The ratings will make it more clear to those who get their news via … Read the full story by Sara Guaglione
A Pew Research Center survey found that 73% of respondents across all age groups use YouTube, compared to 68% for Facebook. Instagram, Pinterest and Snapchat rounded out the top five … Read the full story by Alex Weprin
Readers can grip door handles using sensors and pull them apart to reveal an electronic dashboard that lights up -- complete with a pulse rate and a new car smell. Read the full story by Laurie Sullivan
Preliminary results for ABC's "90th Academy Awards" indicate a massive 20% decline in viewership from a year ago. The early reading of this year's telecast pulled 26.5 million Nielsen viewers, … Read the full story by Wayne Friedman