The creation of a unique cryptocurrency would allow Facebook members to make purchases with retailers that advertise on its platform, and enable advertisers to buy ad space. The cryptocurrency could … Read the full story by Laurie Sullivan
Oath's Tim Armstrong and Unilever's Keith Weed are the latest executives to be identified as potential successors to former WPP CEO Martin Sorrell. Read the full story by Steve McClellan
In the last quarter, platform revenue was $75.1 million, up 106% from the same quarter last year. Its hardware business meanwhile was $65.1 million, down -3% from the same quarter … Read the full story by Alex Weprin
The campaign features Turner employees' testimonials, which appear on a micro-site, as well as employee experiences such as a live concert and on-site brand event. opportunities. Read the full story by Wayne Friedman
Rather than showing a minimal impact, these results validate the success and growth trajectory of the AdChoices program. Read the full story by Lou Mastria
FX announced a partnership with "The New York Times," while HBO's deal is with "The Atlantic." Read the full story by Adam Buckman
In mid-afternoon trading today, the firm's share price was down more than 30% from its previous close. The firm has backed away from earlier 2018 organic revenue growth guidance of … Read the full story by Larissa Faw
The emergence of an "earned" media marketplace, as well as a shift toward integrated paid/owned/earned media campaign strategies, has been a boon to the media intelligence and PR measurement sector … Read the full story by Joe Mandese
Broadband providers will be free to censor sites and slow down apps on June 11, when the net neutrality repeal takes effect. Read the full story by Wendy Davis
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets up digital media companies well, but … Read the full story by Dave Morgan
Speaking as a guest commentator during an IAB webinar briefing the press on its just-released 2017 Internet Advertising Revenue Report, Wall Street analyst Brian Wieser disclosed a profound epiphany that … Read the full story by Joe Mandese
This week on her ABC sitcom, Roseanne took on yet another touchy subject and sank her teeth into it for all it was worth. Read the full story by Adam Buckman
A+E says initial business outcome guarantees will focus on the number of website visits or in-store foot traffic of a marketer's business. The move shifts a decades-long emphasis on making … Read the full story by Wayne Friedman
This show is nothing if not timely, since it is about technology run amok and the unintended consequences that can arise. Read the full story by Adam Buckman
Advertisers looking to purchase Facebook ads related to civil rights, the economy, the military, or 16 other issues that Facebook considers of "public importance" must comply with the company's new … Read the full story by Wendy Davis
Interpublic's Magna unit this week published a report on the shift from the programmatic media-buying marketplace's so-called "second price auction" model to one based on first price bids, in what … Read the full story by Joe Mandese
In the not-too-distant past, most people would save local news viewing for their living rooms. Now, 51% of video streamers report watching local news. Read the full story by Gavin O'Malley
Google and YouTube continue to take search market share -- particularly on mobile devices and in local markets, where rivals remain weak. Read the full story by Laurie Sullivan