Yet another group of consumers is about to get a taste of augmented reality. This time, it will be people interested in the royal wedding who also have the ABC … Read the full story by Chuck Martin
The countdown has begun -- GDPR is looming, and many firms are still not prepared, an IBM survey found. Read the full story by Ray Schultz
In a rare public disclosure revealing the financial relationship between a big agency holding company's media operations and a digital media supplier, WPP's GroupM is listed as the single biggest … Read the full story by Joe Mandese
"The time is now-this upfront-for advertisers to change how they think about the value of their marketing and invest in audience targeting," said Turner president David Levy at the company's … Read the full story by Alex Weprin
The company says the metric will first be available via monthly reports, starting in July. Daily reports will be available starting in September, which Nielsen says will be "precisely reporting … Read the full story by Wayne Friedman
Unlike other TV networks, CBS isn't joining the crowd in cutting back on advertising inventory. Instead, it's offering a new data product for advertisers. Read the full story by Wayne Friedman
CBS has added new versions of "Murphy Brown" and an updated "Magnum P.I.", for a total of five remakes, adding to "MacGyver," "Hawaii Five-0" and "S.W.A.T." Read the full story by Wayne Friedman
Three comedies and two dramas are planned for this year -- including a resurrected "Last Man Standing," which last appeared on ABC in 2016-2017 season. Read the full story by Wayne Friedman
For the upcoming season, Fox networks will offer a trimmed-down advertising pod called JAZ ("Just A and Z") of just two 30-second commercials. Fox also took a swipe at other … Read the full story by Wayne Friedman
NBC Universal's upfront was bracketed at the beginning and end by NBC Uni CEO Steve Burke and Linda Yaccarino, NBC Uni chairman of advertising and client partnerships. Read the full story by Adam Buckman
Kimmel got many laughs with this year's monologue, although it makes you wonder if ABC allowed him to undermine its sales and programming efforts a little too much. Read the full story by Adam Buckman
A year from now, how many of the new shows the networks announced with so much fanfare at the upfronts this week will still be on -- or even remembered? Read the full story by Adam Buckman
Pivotal Research Group analyst Brian Wieser, perhaps the most respected economist tracking the ad business, revised his estimates for U.S. advertising growth this year by 1.8 points to 4.8%. The … Read the full story by Joe Mandese
Three Republicans voted in favor of restoring rules that prohibit Internet service providers from blocking or throttling traffic and from charging higher fees for prioritized delivery. Read the full story by Wendy Davis
CBS and Nielsen say they will work together to deliver Dynamic Ad Insertion for marketers for live, linear national broadcast television on connected TV devices. Read the full story by Wayne Friedman
Turner Broadcasting president David Levy and other Turner executives are suggesting the industry should do away with the Nielsen rating. That is quite a shocking idea. Not so much that … Read the full story by Maarten Albarda
Our industry loves a good party, but lately, it's become obsessed with the first, second and third kind. Here's my first-person account of how Home Depot turned me into a … Read the full story by Joe Mandese
The first installment, which debuts in the May 25 issue, is Entertainment Weekly's first peel off cover unit - and the first time the brand has leveraged augmented reality within … Read the full story by Sara Guaglione
Google scaled back a new auto-play policy in the latest version of its Chrome browser, to stop unwanted video ads with sound from serving up and playing without notice. The … Read the full story by Laurie Sullivan
Marketers will be able to search through a list of potential influencer partners based on "audience match," reach, engagement, follower counts, and the number of video views they have amassed. Read the full story by Gavin O'Malley
This week in "Marketing Today," I speak with Brandon Rhoten, outgoing CMO at Papa John's. We recorded this episode just prior to last week's announcement of his departure. Prior to … Read the full story by Alan Hart
For the second time in two weeks Sorrell has spoken at a New York tech conference. Today's presentation was at Luma Partner's Digital Media Summit. Read the full story by Steve McClellan
One major UK-based investor advisory group -- Glass Lewis -- is recommending that WPP Chairman Roberto Quarta be given the boot at the firm's upcoming annual meeting. Read the full story by Richard Whitman
Two leading media lights at the holding company, Kris Magel and Jim Elms, are heading to their next chapters at Dentsu Aegis Network and Barkley respectively. Read the full story by Richard Whitman
Wolfe, who was famously part of the "New Journalism" movement of the 1960s and 1970s, alongside Joan Didion, Gay Talese and Norman Mailer, helped pioneer the type of deep-reaching, detail-heavy … Read the full story by Melynda Fuller
What began as a discussion about the role blockchain technology likely will play in removing friction and increasing transparency for business turned into a conversation about the value of leveraging … Read the full story by Joe Mandese
The TV campaign -- an apology of sorts -- shows Facebook has spent $22.9 million in national TV spots to date, some 599 airings since the beginning of April through … Read the full story by Wayne Friedman