Fox expects to see more revenue overall for the World Cup versus ABC/ESPN four years ago. TV advertisers will be paying $399,451 to $475,963 for 30 seconds during the World … Read the full story by Wayne Friedman
Total deal value for M&A activity in the sector soared 88% to $9.3 billion, according to an analysis by R3 Worldwide. Read the full story by Steve McClellan
It's the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom by Interpublic. Read the full story by Steve McClellan
The government's appeal will be heard by the D.C. Circuit Court of Appeals. Last month, U.S. District Court Judge Richard Leon rejected the government's attempt to block the deal as … Read the full story by Wendy Davis
The Association of National Advertisers -- which criticizes the new privacy measure -- plans to lobby for changes. Read the full story by Wendy Davis
Real-time marketing can be incredibly effective, but it doesn't come without its costs. Turns out, one of them is, well, time. A new report being released today by the CMO … Read the full story by Joe Mandese
"The Consent Order is clear: Facebook must obtain affirmative express consent before disclosing personal data to third parties," EPIC writes in a letter to the FTC. Read the full story by Wendy Davis
Fox has raised its offer to $32.5 billion to secure the rest of European TV programmer Sky that it does not own. It already owns a 39% stake in the … Read the full story by Wayne Friedman
Complaints say it is low, but it is the first time the ICO has used its full pre-GDPR powers. Read the full story by Sean Hargrave
The surprising popularity of the recent documentary about Mister Rogers -- "Won't You Be My Neighbor?" -- shouldn't really be a surprise, given the state of the world. After all, … Read the full story by Gary Holmes
The guidelines attempt to address concerns that have developed around user-generated content, and also create the opportunity to establish brand safety "floors," such as "a consistent set of categories on … Read the full story by Alex Weprin
It's only July, but mergers and acquisitions in the media, information, marketing, software and tech-enabled services sectors are on track to surpass 2016 and 2017 full-year levels. Read the full story by Gavin O'Malley
Women are more likely than men to purchase smaller, safer and more fuel-efficient cars; to drive less, and to have a lower fatality rate per distance driven, according to a … Read the full story by Tanya Gazdik
TLGG, sparks & honey and GSD&M have separately announced plans to expand strategic consultative-type service offerings. Read the full story by Larissa Faw
Through July 9 -- the quarter-final round -- NBCUniversal's networks have garnered $152.4 million: Telemundo $143.1 million; NBC Universo, $8.9 million; and NBC Sports, $224,443. Read the full story by Wayne Friedman
On the fifth anniversary of the #BlackLivesMatter movement, the Pew Research Center is releasing an in-depth analysis of the hashtag's life cycle and some proprietary research showing the role social … Read the full story by Joe Mandese