News
The auto giant spent an estimated $970 million on measured media in the U.S., according to Kantar Media. Read the full story by Steve McClellan
News
According to an internal memo obtained by "Marketing Daily," the well-respected marketing leader is leaving General Motors March 1. Read the full story by Tanya Gazdik
Commentary
Best known for its cash register coupons, the firm filed for Chapter 11 bankruptcy protection today as it undertakes a restructuring. It has been a force in the analog couponing … Read the full story by Richard Whitman
Commentary
The headline on the "Los Angeles Times" story about the sale was: "For CBS Corp., the price was right." Read the full story by Adam Buckman
News
A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 Total Audience Report and its its second-quarter 2012 Cross-Platform Report -- shows daily time spent viewing live
TV … Read the full story by Joe Mandese
Commentary
The days when keywords could either make or break a successful online campaign are long gone, but they remain crucial for targeting the right audience at the right time in … Read the full story by Alwi Suleiman
News
The keyword won't last much longer, said Pooja Lal, media-buying manager at Cisco, during MediaPost's Search Insider Summit on Thursday in Park City, Utah. Read the full story by Laurie Sullivan
Commentary
Kevin Hart's appointment as Oscar host lasted all of two days earlier this month. Read the full story by Adam Buckman
Commentary
Apple's plans for a digital magazine newsstand that charges one flat fee for access is a terrible idea. Read the full story by
News
Benjamin Moore is appointing FIG, formerly known as Figliulo & Partners, and Horizon Media as the paint brand's new AORs following a competitive review. Read the full story by Larissa Faw
Commentary
Google's efforts to improve the user experience also can serve to reinforce personal prejudices and foregone conclusions. It's the modern-day equivalent of Plato's cave allegory. Read the full story by
News
November lost a collective 12% for all TV broadcast and cable networks in prime time to average 20.8 million prime time C3 18-49 viewers. Total NFL game programming is up … Read the full story by Wayne Friedman
News
The "small" test is open to select advertisers in automotive, retail and ecommerce. Ads will be served to people in the U.S. and Canada for now, but could expand to … Read the full story by Laurie Sullivan
Commentary
The psychology is the paradox of choice playing out in streaming time -- the difference between what we say we do, and what we actually do. Read the full story by Gord Hotchkiss
Commentary
The longer these shows run, the more the networks will hesitate to do away with them. Read the full story by Adam Buckman
News
The firm will focus on four areas: communications, experience, commerce and technology -- areas that currently represent about 25% of the holding company's revenue. The plan calls for the elimination … Read the full story by Steve McClellan
Commentary
Advertisers pay for mass audiences, and readers and viewers are increasingly moving to narrowcast relevant voices. Read the full story by Steven Rosenbaum
Commentary
The way our divisive media and political classes suddenly come together in harmony when a president dies can feel unseemly. Read the full story by Adam Buckman
News
Adthena named Amazon as the industry's more egregious "brand bidder" over the Black Friday-Cyber Monday period. Read the full story by Gavin O'Malley
News
The B2B trade show targets those in the cannabis community and occurs twice a year in Miami and Los Angeles. The event attracts more than 10,000 industry guests annually. Read the full story by Sara Guaglione
News
The ad, which ran today and is focused on the death of columnist Jamal Khashoggi, is part of a larger ad campaign planned by "Washington Post" publisher Fred Ryan to … Read the full story by Melynda Fuller