COVER STORY
When media agency wunderkind Richard Beaven stepped down as worldwide CEO of Interpublic’s Initiative unit seven years ago, many industry observers were surprised. After 25 years in the ad business, Beaven looked to be at the top of his game. But instead of taking another industry gig, Beaven left Madison Avenue, packed up his family … Read the full story by Joe Mandese
NewsA number of brands are using Sunday's broadcast to introduce new creative to reach the expected 20-plus million audience. Read the full story by Larissa Faw
CommentaryJeff Bezos' whistleblowing indictment about how American Media Inc. has been "weaponizing its journalistic privileges" sheds new light on what has been an increasingly creepy and destructive media enterprise. And, … Read the full story by Joe Mandese
NewsThe guarantee was based on U.S. box-office results, where the movie earned $20.4 million in its opening weekend, and $76.1 million to date. Read the full story by Wayne Friedman
NewsThe insert, targeted to the San Francisco market, is accompanied by wildposting around the city, in a Summer of Love tribute campaign. Read the full story by Karlene Lukovitz
CommentaryAmong the surprises during President Trump's second State of the Union speech were the instances where the opposition actually applauded him. Read the full story by Adam Buckman
NewsThe combined live television network audience of the President's State of the Union address Tuesday night ranked 7th among all presidential SOTUs rated by Nielsen, placing it behind Barack Obama's … Read the full story by Joe Mandese
- Commentary
What's shocking is that massive regulations about Internet privacy are based on research subject to a major paradox. Read the full story by Ted McConnell
NewsAmazon has quietly expanded the ability for some brands to target ads to other brands in its Amazon Business marketplace. Read the full story by Laurie Sullivan
- News
One surprising new entrant is Walmart-owned streaming video company Vudu, which has been ramping up its content offerings in a bid to directly take on Amazon Prime Video and other … Read the full story by Alex Weprin
- News
The day after Publicis Groupe released its disappointing 2018 financial results, Groupe leaders held an earnings call with investors to address its disappointing numbers. Investors were not assuaged. Read the full story by Larissa Faw
CommentaryThe Edge shelf will allow Kroger to generate new revenue by selling digital advertising space on the shelves to CPG brands, Read the full story by Chuck Martin
NewsNielsen says traditional TV viewing came in at 98.2 million viewers -- the lowest Super Bowl viewing number for a traditional linear TV network since 2008, when the New York … Read the full story by Wayne Friedman
CommentaryThe face and voice of a sad little boy has no place in a joyous, fun environment such as the Super Bowl. Read the full story by Adam Buckman
- Commentary
The disruption that's washing over our industry is also washing away the traditional line drawn between marketing and advertising. Read the full story by Gord Hotchkiss
NewsCrunch Fitness is asking the Supreme Court to decide whether a former gym member can proceed with a lawsuit over a federal robo-texting law. Read the full story by Wendy Davis
CommentaryLate-night hosts who compete for viewership are not supposed to go around supporting each other. Read the full story by Adam Buckman
- Commentary
The WFA has issued a call to action to the industry we all represent. It's asking for ideas on six topics, which will be evaluated prior to the Global Marketer … Read the full story by Maarten Albarda
NewsWall Street analyst and former Interpublic economic forecaster Brian Wieser is returning to Madison Avenue, this time at WPP. Wieser, who for the past seven years has led ad industry … Read the full story by Joe Mandese
