Asked to describe how the level of trust between marketers and their agencies has changed over the past two to three years, more than twice as many members responding to … Read the full story by Joe Mandese
The Association of National Advertisers plans to seek federal privacy legislation that would flatly outlaw certain practices, including the use of data for harmful discrimination. Read the full story by Wendy Davis
The Association of National Advertisers has launched a new "Trust Consortium" aimed at improving issues that plague the relationship between marketers and agencies -- including controversies over brand safety, fraud … Read the full story by Wendy Davis
Facebook, Google and other tech giants may soon have to disclose otherwise secret details of their data-handling practices to the Federal Trade Commission, Chairman Joseph Simons recently told the Senate. Read the full story by Wendy Davis
The company did not say how many of Facebook's more than 25,000 employees had access to users' passwords, and thus, their posted private or personal information stored on its platform. Read the full story by Gavin O'Malley
You would think the press would have learned something when live televised sports stopped covering flashers and other "fans" who rushed onto the field. Read the full story by George Simpson
Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions, has been announced as the winner of the 2019 ARF Erwin Ephron Demystification Award. She joins an elite group of past winners … Read the full story by Tony Jarvis
USIM has developed a new proprietary method that enables retail marketers to target customers based on customized trading zones, utilizing a single-source opt-in panel of anonymized mobile users to follow … Read the full story by Joe Mandese
More than 70% of U.S. homes watch TV and movies through streaming services vs. 80% that watch through traditional pay-TV methods, the Motion Picture Association of America found. With so … Read the full story by Alex Weprin
Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Read the full story by Dave Morgan
While streaming video is now adopted widely, the window may be closing for new players to seize a piece of the pie. Read the full story by Alex Weprin
The carrier also becomes the official wireless sponsor of Little League International. Read the full story by P.J. Bednarski
He left after a year as president, brand solutions, and embarked on an awesome road trip with a friend, embracing the mantra "Situation Fluid. Open Agenda." Read the full story by Richard Whitman
More than a third of Americans have never heard of Samantha Bee or Trevor Noah, or their shows, according to a new study. Read the full story by Adam Buckman
The Supreme Court Wednesday sent a long-running privacy class-action against Google back to the lower courts, with instructions to decide whether search users were harmed when their queries were transmitted … Read the full story by Wendy Davis
"We're starting to see research and empirical economics analysis that suggests that, at least on a transitory basis, GDPR is having some impact," FTC Chairman Joseph Simons said Wednesday. Read the full story by Wendy Davis
Facebook will prohibit advertisers of housing, employment or credit offers from targeting ads based on age, gender, ZIP code and ethnic affinity -- often used as a proxy for race. Read the full story by Wendy Davis
A day after announcing it has consolidated all of its operations under a unified Kantar brand, Reuters is reporting that talks have accelerated with suitors to sell a majority stake … Read the full story by Joe Mandese
It's known as "Greener's Law," and it is one of the most fundamental principles of media spin, especially the political kind: Don't pick a fight with someone who buys ink … Read the full story by Joe Mandese
Twitter "allows its platform to serve as a portal of defamation in order to undermine public confidence in plaintiff and to benefit his opponents and opponents of the Republican Party," Read the full story by Wendy Davis
The U.S. had an average fraud rate of 21% in Q4, up from 17% in Q3. The increase may be attributable to scammers looking to take advantage of higher holiday … Read the full story by Alex Weprin
In "Traveling While Black," Director Roger Ross Williams puts you in a booth in D.C.'s Ben's Chili Bowl and lets you travel through the decades. Read the full story by Steven Rosenbaum
Hulu's recent price cut for its basic ad-supported on-demand service -- with an expected subscriber increase -- will accelerate ad revenue, according to eMarketer. Read the full story by Wayne Friedman
If a young media trade journalist from the 80s were to wake up today and read about a white nationalist using a global network to broadcast a real-time massacre of … Read the full story by Joe Mandese
The market research firm is out with a new report that spotlights nine midsize media agencies with billings of between $2 billion to $20 billion. Read the full story by Richard Whitman