"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazine" is dominant among people who use the hemp derivative CBD for health and wellness reasons. These are some … Read the full story by Joe Mandese
NEW YORK, NY, APRIL 20 -- Is cannabis the growth engine that thousands of brands have been dreaming of - or an enormous distraction that will suck up marketing dollars … Read the full story by Michael Panebianco
Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates released by WPP's Kantar unit. The … Read the full story by Joe Mandese
Citing the need for "bolder action," Dave Morgan resigned from the board of the Advertising Research Foundation. Morgan, the founder and CEO of Simulmedia, has served on the ARF board … Read the full story by Joe Mandese
I'm sharing my resignation notes to the ARF because I think many others in the industry probably have the same concerns and frustrations. Read the full story by Dave Morgan
Advertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party measurement across each media platform. Read the full story by Tony Jarvis
JERSEY CITY, NJ -- The second day of the Advertising Research Foundation's Audience X Science Conference began with the empirically based "Rules of Marketing Effectiveness in a Digital Era," presented … Read the full story by Tony Jarvis
The Advertising Research Foundation has rescinded a highly regarded foundation award for a controversial audience-targeting campaign it bestowed to Cambridge Analytica in 2017, citing that it acted "unethically." Read the full story by Joe Mandese
When I had the privilege of working with the late Simon Broadbent in the U.K., the advertising effectiveness research bug bit me firmly in the you-know-what. Read the full story by Maarten Albarda
While the big focus this week is on the funds raised by the 2020 Democratic presidential primary contenders, the real story is in the war chest accumulated by the incumbent, … Read the full story by Joe Mandese
A survey found that 72% of viewers recalled ads and 40% said they paused to learn more about a product or service. Fifty-four percent preferred a cheaper or free ad-supported … Read the full story by Alex Weprin
Parker is one of several high-level Ford executives taking early retirement buyouts from the company. Read the full story by Tanya Gazdik
A new form of malvertising only impacts ads served via programmatic exchanges, and 87% of those attacks appeared in header bidding in the past few months, according to an ad … Read the full story by Laurie Sullivan
America has attained peak gaslight. It happened when the President of the United States tweeted a report by 'Breitbart' that a poll found "the media failed to gaslight public about … Read the full story by Joe Mandese
Some 600 staffers from programmatic buyer Accuen and search and social agency Resolution are joining OMD, PHD and Hearts & Science, the company confirmed today. Read the full story by Richard Whitman
TV ad revenue for the entire event on CBS and ESPN is estimated to have risen 40% over the year before, with $34.1 million, according to iSpot.tv. Read the full story by Wayne Friedman
For a start-up, "decoupling is looking at one activity in the customer value chain and deciding to do it much better than the incumbent." Read the full story by Gord Hotchkiss
Why does the upfront continue, especially when overall revenue results are virtually flat year-to-year? Read the full story by Wayne Friedman
"Late Show with Stephen Colbert" maintains a strong lead in total viewers, as well as a slight edge in key 18-49 viewers. Read the full story by Wayne Friedman
7Park Data does not provide full-fledged ratings data on number of viewers, but data that gives a general sense of how popular specific shows are on each service. Read the full story by Alex Weprin
The National Rifle Association filed a breach of contract lawsuit late last week against Ackerman McQueen, its main ad agency for nearly 40 years. Read the full story by Steve McClellan
Disruptor brands are the biggest news in search this year, according to Captify's Anand Siddiqui. "They're not trying to do this one-size-fits-all thing." Read the full story by Sarah Mahoney
This deal follows the moves of holding company rivals to up their precision marketing capabilities. Interpublic spent $2 billion to scoop up Acxiom Marketing Systems last year, while Dentsu Aegis … Read the full story by Larissa Faw
Madison Avenue has been transformed by the emergence of Big Data, now it's betting big on data to transform itself. Publicis' $4 billion acquisition of Epsilon, on the heels of … Read the full story by Joe Mandese