While many clients are recognizing moms through consumer-facing campaigns, several agencies are internally celebrating females with unique programs. Read the full story by Larissa Faw

Reports suggest consumers are looking to create the ultimate experience for Mother's Day rather than giving typical gifts like flowers, jewelry or clothing. Read the full story by Laurie Sullivan

The timeout follows a 30-second ad featuring Yankees' Luis Severino calling his mom -- one of four videos on the same theme. Read the full story by Karlene Lukovitz

The venerable single malt is wooing young adults through partnerships, nontraditional occasions, updated look. Read the full story by Karlene Lukovitz

Dentsu Aegis Network has reshuffled its U.S. media management team, promoting Michael Law to president of Amplifi, the group's investment and innovation arm. Read the full story by Steve McClellan

The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion. Read the full story by Alex Weprin

Disney CEO Bob Iger suggested that a deal in which Comcast sold its Hulu stake to Disney could maintain NBC programming on the service. Read the full story by Alex Weprin

The concept of a "flagship" network newscast sailed away a long time ago, along with the rest of TV news. Read the full story by Adam Buckman

Ad tech has hit the wall and has even begun to erode as marketers and agencies shift their focus to marketing technology solutions. Read the full story by Joe Mandese

Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's new opportunity." The company is positioned to support ad targeting and measurement, while transforming the C3 metric to … Read the full story by Alex Weprin

Facebook will add more weight in ranking to videos that users seek out and return to week after week Read the full story by Gavin O'Malley

You've heard of the fragmentation of TV audiences? Well, now we have the fragmentation of TV shows. Read the full story by Adam Buckman

Among celebs shown, rapper Chika waxes poetically about young women not yet comfortable in their skin. Read the full story by Sarah Mahoney

Nike Fit now uses your phone's camera to make sure the sneaks you're about to buy are really the best size for you. Read the full story by Sarah Mahoney

In terms of allocating their ad budgets, ad execs are much more bullish on spending in this year's NewFronts than the conventional TV upfronts, especially marketers. Nearly half (48%) of … Read the full story by Joe Mandese

A majority of ad execs believe the upfront will expand or remain stable over the next five years, but a significant percentage believe it will diminish or no longer exist … Read the full story by Joe Mandese

A founding member of OpenAP, Levy is executive vice president, digital revenue, advanced ad products and operations at Fox Corp. Read the full story by Wayne Friedman

The news comes on the heels of the departures of longtime CEO Bernardo Hees and strategic projects chief Eduardo Pelleissone. Read the full story by Karlene Lukovitz

Borden is partnering with BrandCory on its logo refresh and with Ohio-based Curiosity for its marketing strategy. Read the full story by Larissa Faw