While financial terms of Accenture's deal to acquire Droga5 last month were not disclosed at the time, Endeavor's recently filed Initial Public Offering prospectus with the SEC provides some details … Read the full story by Larissa Faw
Prime Minister Theresa May's resignation means hard Brexiters are taking over -- and adland must hope that MPs can stand up to them. Read the full story by Sean Hargrave
Just months after the loss of one big retail media partner -- Walmart -- another is weighing an acquisition of WPP's Triad Retail Media unit. Target is in discussions to … Read the full story by Joe Mandese
Google confirmed Wednesday it had resolved an indexing bug that may have caused "stale search results" to serve up in breaking news-related queries. Read the full story by Laurie Sullivan
YouTube will stop showing up-to-the-minute subscriber tallies and shift to an abbreviated format. A channel would not see its subscriber count rise until it passed the next milestone. Read the full story by Alex Weprin
The series finale hit all the right notes to emerge as a deeply satisfying conclusion to a major TV series. Read the full story by Adam Buckman
Apple has introduced a new technology that allows attribution of advertising clicks while protecting user privacy. Read the full story by Laurie Sullivan
Research shows that some functions are going in-house, but brands still want to retain a media agency. Read the full story by Sean Hargrave
Netflix's "Stranger Things" season 3, unveiling July 4, will feature cans of New Coke, though the soda company hasn't paid Netflix for product placement. Read the full story by Thom Forbes
Firefox says digital fingerprinting violates its policies, which prohibit the use of "unintended identification techniques." Read the full story by Wendy Davis
No one likes to be judged by a troll's chorus. So I feel sorry for David Benioff and D.B. Weiss, the showrunners of "Game of Thrones." Read the full story by Gord Hotchkiss
When combined with information from health systems, the maps can improve the way organizations deliver supplies and respond to outbreaks. Read the full story by Gavin O'Malley
Established brands -- especially luxury ones -- no longer shy away from ideas that could potentially cannibalize sales of new clothing. Read the full story by Sarah Mahoney
Spotify's tests use a hardware device -- though it has no plans to enter the hardware business. Read the full story by Chuck Martin
From Jan. 1 through mid-May, $191.1 million was spent on national (and regional) airings of TV ads vs. $330 million a year ago, due to comparisons with the Winter Olympics … Read the full story by Wayne Friedman
The proposed merger "is a unique opportunity to speed up the deployment of 5G throughout the United States and bring much faster mobile broadband to rural Americans," FCC Chairman Ajit … Read the full story by Wendy Davis
MALAGA, SPAIN -- I have seen the future of real-time data-based marketing, and it's inside a restaurant that will be opening in downtown Los Angeles in a few weeks. The … Read the full story by Joe Mandese
From 2018-'19, the percentage of six-second ads on YouTube declined by 20% YOY to 16.5% of all ads. By comparison, the number of 30-second ads rose by 19% YOY to … Read the full story by Alex Weprin