Viacom maintained upfront dollar volume across its networks/platforms by "doubling" media agency deals across its digital, social and advanced advertising businesses. Read the full story by Wayne Friedman
For a category that wouldn't have even been considered a consumer packaged good only a few years ago, marijuana brands and sales have already emerged as one of the fastest-growing … Read the full story by Joe Mandese
As states legalize cannabis for medical and recreational use, some states require pre-approval by the government for pot advertising. This prior approval of ads' tactic is isolated, legally dubious, and … Read the full story by Nick Levi
The agency will have offices in New York and Miami, home to the Grammy-winning artist and entrepreneur whose real name is Armando Christian Perez. Read the full story by Richard Whitman
The "Voter Privacy Act of 2019," introduced this week, would require political campaigns to notify consumers if their personal data is obtained and delete that data upon request. Read the full story by Wendy Davis
You should not blame "targeting" for a poor targeting choice. That's a little like blaming "driving" for a car wreck. Read the full story by Ted McConnell
They are both celebrating milestones this year: 30 years since the premiere of "Seinfeld" in July 1989 and 25 years since "Friends" premiered in September 1994. Read the full story by Adam Buckman
A banker (not an industry with a reputation for warm, fuzzy customer relations to begin with) has decided that machines can write better marketing copy than human beings. Read the full story by George Simpson
Though Fox News posted virtually flat total viewership in daytime and programming programming, it sank in key adults 25-54 viewers that advertisers value. Read the full story by Wayne Friedman
The networks are seeking an injunction that would prohibit Locast from streaming TV programs, as well as monetary damages. Read the full story by Wendy Davis
Hawley frames his legislation as targeting addiction, but some of his proposals also appear to target features that arguably amplify extremist voices. Read the full story by Wendy Davis
Sportswear maker Under Armour turned in disappointing sales results, and warned not to expect much of an improvement for the rest of the year. Read the full story by Sarah Mahoney
Michael Nathanson projects flat advertising growth for cable operators' Q2, reflecting continued viewership declines and a 5.5% cord-cutting rate--worst quarterly performance to date. Read the full story by Karlene Lukovitz
Rep. Paul Gosar (R-Arizona)'s proposed "Stop The Censorship Act" would strip online platforms of the protections of Section 230 of the Communications Decency Act if they remove lawful posts by … Read the full story by Wendy Davis
"We were spending $180 a month or so on diapers, which seemed nuts. And the subscription model made sense," says Abby & Finn cofounder. Read the full story by Sarah Mahoney
Starcom will cover all direct response, brand and advanced TV investments in the U.S. and Canada for Vistaprint, maker of business cards and other print products. . Read the full story by Larissa Faw
While the use of cryptocurrency in media-buying gets a lot of discussion, it is getting little uptake from the demand-side. A survey of ad executives conducted by Advertiser Perceptions for … Read the full story by Joe Mandese
Not a week goes by without another announcement of CBD being added to drinks, foods and topicals. Read the full story by Steve Ellwanger
Through this new program, Brave users can tip individual content creators on Twitter with Basic Attention Tokens (BAT). Read the full story by Melynda Fuller
Did you know that, in the state of California, it's illegal to administer an IQ test to a Black child? Here's why. Read the full story by Kaila Colbin
The algorithm update improves Google's understanding of what information remains useful over time and what becomes out-of-date more quickly. Read the full story by Laurie Sullivan