Senator Ed Markey (D-Massachusetts) on Friday urged the company to prohibit child-oriented videos that include product placement. Read the full story by Wendy Davis
The former CEO of Publicis Groupe was tapped by the struggling workspace solutions firm as part of its turnaround plan. Read the full story by Steve McClellan
Ad pros know better than anyone that reach, even when it is "earned," doesn't come for free. But that's the case big digital platforms make to fend off criticism about … Read the full story by Joe Mandese
A handful of internet companies amount to the greatest propaganda machine in history. Read the full story by Sacha Baron Cohen
Google's decision to limit political ad targeting, on top of Twitter's ban of political ads, is causing Facebook to at least discuss an adjustment to its targeting policy, reports The … Read the full story by Karlene Lukovitz
There's a big difference between "fake news" (that which is created to purposely mislead the audience) and honest journalism mistakes. Read the full story by George Simpson
Daytime TV coverage of day four of the impeachment hearings rose a collective 8% on Wednesday. Read the full story by Wayne Friedman
Tweet scheduling currently can only be done through the stand-alone Tweetdeck. Apparently, Twitter is interested in making it available to a broader universe of users - a capability that might … Read the full story by Karlene Lukovitz
Nearly two-thirds (62.6%) of senior ad industry execs on both the supply and demand sides of the business believe programmatic technology will be the underpinning of data-driven marketing in the … Read the full story by Joe Mandese
On the heels of a report from the American Association of Advertising Agencies asserting that the trend toward clients in-housing their programmatic media-buying has been "sensationalized," a new study of … Read the full story by Joe Mandese
"Policy affecting the entire consumer economy and consumers nationwide is being shaped by Europe and a single state," the coalition Privacy for America said in a letter sent to lawmakers … Read the full story by Wendy Davis
Google on Wednesday said it will limit the categories in audience targeting for election ads to age, gender, and general location such as postal ZIP codes across its platforms including … Read the full story by Laurie Sullivan
Brands lose about $235 million annually from unknowingly running ads alongside fake news, and in the upcoming 2020 presidential election $200 million will be spent on boosting, advertising and deploying … Read the full story by Laurie Sullivan
The key question for Wednesday night's Democratic Debate on MSNBC: Will Madea be there? Read the full story by Adam Buckman
The "bad news," according to House impeachment inquiry hearing Republican ranking member, Devin Nunes, is that "ratings are way down, way down." Turns out the Republican minority cannot even be … Read the full story by Joe Mandese
The ad-supported version of Amazon Music, previously available free only to Echo owners, is now accessible to Amazon Music app users on iOS and Android devices and Fire TV in … Read the full story by Karlene Lukovitz
Please join MediaPost Jan. 23 to celebrate MediaPost's "Agency of the Year" award winners in the following categories: Media Agency: Mindshare; Holding Company: Omnicom; Independent Agency: USIM; Creative Agency: BBDO; … Read the full story by The Editor
The three bears in the show reside at a sanctuary in Utah. Please, no snide remarks about the temperature of their porridge. Read the full story by Adam Buckman
GroupM CEO Christian Juhl announced a reorganization designed to optimize the group's global resources. Read the full story by Steve McClellan
To illustrate the relative role that paid media-based advertising has in the overall marketing mix, GroupM Business Intelligence analyzed a subset of some of the world's biggest marketers and came … Read the full story by Joe Mandese