COVER STORY
Chinese factories building a variety of merchandise from toys to electronic parts and automobiles remain in limbo as the country’s government tries to contain the coronavirus. The lockdown
forced some, like Google, to temporarily close offices and Apple to close stores -- shutting production, disrupting supply chains, and even delaying quarterly financial reporting. Francis
Bassolino, … Read the full story by Laurie Sullivan
Commentary
This year Google said it noticed that a film's box office success correlates to the number of views the trailer has on YouTube. Read the full story by Laurie Sullivan
News
Consumer spending on media grew 4.3% in 2019, which is slightly slower than the 4.9% that advertising and marketing spending on media grew last year, according to estimates released this … Read the full story by Joe Mandese
News
Looking to find standard data formats for ad campaigns, Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will launch a joint
initiative. Read the full story by Wayne Friedman
Commentary
The value of the gift Nancy Pelosi gave to Republican candidates at all levels in this hotly contested election year is incalculable. Read the full story by Adam Buckman
News
The FCC significantly underestimated the number of people who lack access to broadband service, according to new research by BroadbandNow. Read the full story by Wendy Davis
Commentary
Google's ban of third-party cookies in Chrome could destroy thousands of jobs, erase billions in investment, or cripple digital ad accountability. Read the full story by Ted McConnell
News
More than 763 million digital devices now have an active ad-blocking technology installed, according to the 2020 edition of an annual benchmarking report from Blockthrough. Read the full story by Joe Mandese
Commentary
You watch a show like "Indebted" with an air of disbelief that they are still making TV shows like this. Read the full story by Adam Buckman
News
Local radio stations' revenues grew 25% in 2019 and are forecast to grow 29% this year, the RAB-Borrell report says. Read the full story by Fern Siegel
Commentary
With all the various uncertainties in the world, plus the fact that this year will be such a high spend, I predict 2021 will be down year for ad spend. Read the full story by Cory Treffiletti
News
In an effort to "modernize" the ad industry's guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as "invalid traffic," the Media Rating Council … Read the full story by Joe Mandese
News
"Our goal is to reclaim and revitalize what a department store should be," says Macy's chief executive Jeff Gennette. Read the full story by Thom Forbes
News
McDonald's has begun a limited-time breakfast offering of chicken served on griddle cakes and biscuits. Read the full story by Steve Ellwanger
News
Disney chairman/CEO Bog Iger said half of Disney+ subscribers came from its own website/digital platforms and 20% from a high-profile Verizon promotional deal, with the rest coming from other
third-party … Read the full story by Wayne Friedman
Commentary
Alternative headline for those of you who don't speak Yiddish: "The IOU Caucus." Either way, Iowa just fumbled its right to be the official kickoff of the quadrennial presidential nomination … Read the full story by Joe Mandese
News
Duncan Movassaghi, 45, joins the VWoA executive leadership team to oversee the development and execution of brand strategy. Read the full story by Tanya Gazdik
News
The decision follows heightened concern by holding companies that Accenture's auditing and search businesses conflicted with its growing marketing services company which is a direct competitor to
agencies. Read the full story by Steve McClellan
News
Unlike Facebook, YouTube will apply its existing deceptive content policies in the political arena, prohibiting any content that has been technically manipulated or doctored to mislead users (beyond
clips taken … Read the full story by Karlene Lukovitz
News
Google parent Alphabet reported its Q4 2019 earnings Monday, and the big news is some long hoped-for financial results based on its video business, YouTube, and its cloud business. This … Read the full story by Laurie Sullivan
Commentary
Nordstrom's introduction of See You Tomorrow may have some built-in style advantages -- maybe even enough to ease some of re-commerce's biggest problems. Read the full story by Sarah Mahoney
News
Based on a round-up of three reputable sources -- USA Today's 'Ad Meter,' Ipsos' live emotional measurement, and YouTube's "Most Viewed" (in terms of game day views on the platform) … Read the full story by Joe Mandese
Commentary
The automotive category took four of the top 10 spots for most engaging 2020 Super Bowl ads, according to TV measurement firm EDO. Read the full story by Tanya Gazdik