When it comes to the presidential campaign, America is divided into two alternate realities. And according to an analysis by the top political polling expert at Ipsos, it is due … Read the full story by Joe Mandese

"There's an enormously opaque black box into which our data goes that is turned around and used to target content towards us," says Slaughter, one of the five current FTC … Read the full story by Wendy Davis

Scripps is buying ION Media "to create a full-scale national television networks business" and intends to combine ION with Katz and Newsy to offer advertisers "a larger platform on which … Read the full story by Wayne Friedman

Chief Brand Officer Marc Pritchard told a virtual ANA gathering that the upfront process makes no sense for marketers. Read the full story by Steve McClellan

The Department of Justice Wednesday proposed legislation that could make it easier for people to sue web companies for taking down content. Read the full story by Wendy Davis

Three of the biggest platforms responsible for the spread of disinformation and divisive content online -- Facebook, YouTube and Twitter -- have taken an important step toward a new self-regulatory … Read the full story by Joe Mandese

A new drama series coming to Amazon Prime this week touches on important contemporary topics that are top-of-mind for everybody right now. Read the full story by Adam Buckman

Twitter has been hit with a lawsuit for allegedly drawing on users' phone numbers to serve them with targeted ads. Read the full story by Wendy Davis

Simultaneous events - fighting western fires and honoring Justice Ginsburg - showcase broader trends in out of home media: Milestones and tribulation produce great out-of-home media; digital technology brings immediacy … Read the full story by Anna Bager

That's according to a new global ranking from COMvergence in which Mindshare, MediaCom and Wavemaker took the top three spots. Read the full story by Steve McClellan

The highlight of the show was watching "Schitt$ Creek" win all of the first seven categories announced during the Emmys' first hour. Read the full story by Adam Buckman

With a 0.4% stake, the hedge fund is betting that Comcast is undervalued, and is now having "constructive discussions" with Comcast management, per WSJ and other reports. Read the full story by Karlene Lukovitz

The Bellevue, WA-based telecom company acquired Sprint in April for about $26 billion. Incumbents include Publicis Groupe and WPP agencies as well as Horizon Media. Read the full story by Steve McClellan

What do podcasts, poetry, martial arts, henna and Etch A Sketch have in common? They were just some of the ways the team at UM idled their time while under … Read the full story by Joe Mandese

If you had told me in advance what the latest installment of the TikTok saga would be, I wouldn't have believed you. Read the full story by Joe Mandese

This week is not like any other first week in the history of fall TV seasons in one important aspect -- namely, the near-complete absence of new, original shows. Read the full story by Adam Buckman

Citing the First Amendment, a federal judge blocked an order that would have forced app stores to stop offering the Chinese-owned messaging app WeChat. Read the full story by Wendy Davis

The replacement Ben's Original packaging --- sans the image of a Black man in bow tie --- will begin reaching store shelves in 2021. Read the full story by Steve Ellwanger

The third day of the ARF's virtual AudienceXScience Conference Wednesday highlighted the Association of National Advertisers' (ANA) launch of a cross-media measurement initiative that will based on a common currency … Read the full story by Tony Jarvis

Penske Media will control 80% of the new company, called PMRC and lead day-to-day operations. Read the full story by Sara Guaglione

In an unusual collaboration, Publicis Media's Spark Foundry has turned to a supplier of media to train and educate its staff on how to plan and buy its medium. The … Read the full story by Joe Mandese

The move will expand Mediahub's U.S. footprint giving the agency its first Midwest office--in Minneapolis. Read the full story by Steve McClellan