Joe Biden's Town Hall event on ABC posted 8% more TV viewers than three NBCU networks' airing of a Donald Trump Town Hall event in a head-to-head programming battle on … Read the full story by Wayne Friedman
One Example: Connecticut's Fairfield County Community Foundation teamed with agency Haddad & Partners for a public service campaign. Read the full story by Larissa Faw
A vast percentage of political ad spend has gone to local TV stations and cable, with $4.1 billion for local broadcast and $1 billion to local cable -- with $247 … Read the full story by Wayne Friedman
Facebook responded Friday to changes in Apple's iOS 14 operating system that will affect how publishers and developers collect and use the Identifier for Advertisers (IDFA). Read the full story by Laurie Sullivan
In the ad Trump is seen calling women "fat," Ugly" and "stupid." He's also heard calling Kamala Harris a "monster." Read the full story by Steve McClellan
Republicans vowed to subpoena Twitter CEO Jack Dorsey, even as it was revealed that Rudy Giuliani -- the indirect source of the NY Post article that was roadblocked by Twitter … Read the full story by Karlene Lukovitz
CuriosityStream, the premium streaming service started by Discovery Network co-founder John Hendricks that focuses on non-fiction programming, had a strong first day as a public company. Read the full story by Wayne Friedman
FCC Chairman Ajit Pai says he wants to "clarify" a 24-year-old law that protects internet companies from liability for decisions about how to treat content created by users. Read the full story by Wendy Davis
Want to understand why QAnon has become the first known instance of a "crowd-sourced cult?" You just need to know one word, according to Omnicom's Sparks & Honey: gamification. Read the full story by Joe Mandese
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and laptop … Read the full story by Wayne Friedman
The 2.4% organic drop in the U.S. during the quarter was better than analyst forecasts of a 7% decline. The U.S. now represents 60% of the Groupe's business, according to … Read the full story by Larissa Faw
The intersection of Earth Day's 50th anniversary and the COVID-19 pandemic spotlights important truths that must be addressed to combat climate change and protect the planet. As the principal organizer … Read the full story by Denis Hayes
Company is focusing on Senate races this year: "If we want to advance legislation to protect our planet, we need more senators who prioritize it." Read the full story by Sarah Mahoney
The Richards Group has been in business for 44 years. The founder may have just killed it by uttering racist remarks at a recent internal creative meeting. Read the full story by Richard Whitman
Havas is launching what it claims is the ad industry's first dedicated "customer experience" network -- "Havas CX" -- which combines 1,200 people from Havas' global creative agency groups with … Read the full story by Joe Mandese
Describing its sentiment for the major agency holding company stocks it follows as going from "cautiously optimistic" to "apathetic," a major Wall Street equity research team nonetheless projects Interpublic as … Read the full story by Joe Mandese
Capital Markets Analysts believe the impact of COVID-19 will extend into 2021 and "almost certainly solidify the permanent changes in consumer behavior brought about by this pandemic." Read the full story by Laurie Sullivan
As I give in to the siren call of Bezos and Co., I wonder what forces I might be unleashing. Read the full story by Gord Hotchkiss
The study found that higher levels of personalization were more effective at shifting difficult-to-move metrics. Read the full story by Steve McClellan
Parent AT&T promoted WarnerMedia Ride streaming service on a new Twitter account, including a link to the app in Apple's App store, but soon deleted the message. Read the full story by Karlene Lukovitz
Richards issued a statement through the agency late Thursday that said he was "firing" himself after news reports that he made racist remarks last week during an internal meeting. The … Read the full story by Richard Whitman
America continues to rely on pepperoni's magical powers to get through the pandemic, with Domino's U.S. sales rising 17.5%. Read the full story by Sarah Mahoney
"A business's methods for submitting requests to opt-out shall be easy for consumers to execute and shall require minimal steps," the newest CCPA proposed regulations state. Read the full story by Wendy Davis
Of course, exercise creates sweat -- and that's Degree's sweet spot, so to speak. Read the full story by P.J. Bednarski
Many respondents in one study say they intend to shop earlier, with 67% planning to start before Thanksgiving. Read the full story by Sarah Mahoney
Google Chrome has been targeted by federal and state prosecutors for alleged antitrust violations, as they look at Google's ad, search and mapping businesses. Prosecutors could force Google to sell … Read the full story by Laurie Sullivan
Wilensky joins from sibling agency Essence, where she was senior vice president of media activation with oversight of activities including programmatic, search, social, and direct buys. Read the full story by Steve McClellan
There were about 40 total covers of non-ethnic magazines that showed Black subjects as "respected, celebrated or as everyday Americans," according to research. Read the full story by Sara Guaglione
Sadly, nothing has really changed. Online fraud is still bad - globally bad. Billions of dollars in money down the drain. Read the full story by Maarten Albarda
The deal offers a fresh start for the 74-year-old typography trade organization after it ran into financial issues and halted operations in July. Read the full story by Larissa Faw