A virtual monster museum, pumpkin carving, contests and zombie brands are all part of the fun. One shop is combining advocacy with its Halloween merrymaking. Read the full story by Larissa Faw

With the COVID-19 pandemic remaining the No. 1 issue influencing American voters, Democratic challenger Joe Biden continues to lead the incumbent heading into next week's presidential election, according to the … Read the full story by Joe Mandese

A startling insight from Ipsos suggests many Americans won't accept the outcome of next week's election because they come from another planet: Fox News. Read the full story by Joe Mandese

Further, Facebook expects its Q4 ad revenue growth rate to exceed Q3's. Read the full story by Karlene Lukovitz

With the exception of Fox News Channel, ad sales for major cable news networks plummeted. And while overall cable news network ad revenues rose, it was entirely due to gains … Read the full story by Joe Mandese

NBCU has completed its upfront, with "strong volume commitments and higher pricing." Read the full story by Wayne Friedman

Using a novel technique known as "intuitive research" capable of understanding what people feel vs. what they think of a brand -- or in this case, a candidate -- Kantar … Read the full story by Joe Mandese

IPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommerce specialist unit. The aptly named Reprise Commerce, combines Reprise's traditional ecommerce media planning and buying expertise with a … Read the full story by Joe Mandese

There are signs that Apple is stepping up development of its own search engine, in case regulatory pressures stop Google from paying it billions to be the iOS default engine, … Read the full story by Karlene Lukovitz

Republican lawmakers at a Senate hearing Wednesday criticized tech company CEOs for supposedly suppressing conservative speech, while Senate Democrats denounced the hearing as a "sham." Read the full story by Wendy Davis

Suppose they held a boycott and nobody noticed? That might be the best way to describe the findings of a study indicating that a quarter of Google's advertisers boycotted it … Read the full story by Joe Mandese

"I believe Congress should update the law to make sure it's working as intended," Zuckerberg will tell lawmakers on the Senate Commerce Committee Wednesday. Read the full story by Wendy Davis

The good news for the radio industry is that Nielsen just reported the medium's audience rose substantially in October, nearly recovering all of the erosion it experienced during the COVID-19 … Read the full story by Joe Mandese

But fourth quarter performance is hard to predict now. CEO John Wren told investors "I don't expect similar sequential improvement," in Q4. Read the full story by Steve McClellan

Two-thirds of ad agency executives say they have fundamentally altered how they do business in response to the COVID-19 pandemic. That's the finding of a poll of 30 ad agency … Read the full story by Joe Mandese

I'd like to make a case for MediaPost to weigh in with its first-ever Presidential endorsement, but I'd like to hear what you think first. Should MediaPost endorse a candidate? … Read the full story by Joe Mandese

In the brave new world of subscription streaming, some shows make it and some shows do not. Read the full story by Adam Buckman

As new restaurants and food businesses open at pre-pandemic levels, Yelp data on the economy and Deloitte insights reveal what consumers are thinking and how they plan to shop during … Read the full story by Laurie Sullivan

Facebook on Monday announced the beta launch of cloud-streamed games on Facebook Gaming, along with cloud playable ads and several gaming and advertising partners. Read the full story by Laurie Sullivan