A virtual monster museum, pumpkin carving, contests and zombie brands are all part of the fun. One shop is combining advocacy with its Halloween merrymaking. Read the full story by Larissa Faw
This is your chance to make a difference. Please take the time to vote out That Idiot in The White House. Read the full story by George Simpson
With the COVID-19 pandemic remaining the No. 1 issue influencing American voters, Democratic challenger Joe Biden continues to lead the incumbent heading into next week's presidential election, according to the … Read the full story by Joe Mandese
Total political ad spending -- TV, radio, and digital -- is now at a massive $8.15 billion, with the Democratic candidates and party commanding the bulk of that spend, according … Read the full story by Wayne Friedman
A startling insight from Ipsos suggests many Americans won't accept the outcome of next week's election because they come from another planet: Fox News. Read the full story by Joe Mandese
Further, Facebook expects its Q4 ad revenue growth rate to exceed Q3's. Read the full story by Karlene Lukovitz
With the exception of Fox News Channel, ad sales for major cable news networks plummeted. And while overall cable news network ad revenues rose, it was entirely due to gains … Read the full story by Joe Mandese
NBCU has completed its upfront, with "strong volume commitments and higher pricing." Read the full story by Wayne Friedman
Using a novel technique known as "intuitive research" capable of understanding what people feel vs. what they think of a brand -- or in this case, a candidate -- Kantar … Read the full story by Joe Mandese
IPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommerce specialist unit. The aptly named Reprise Commerce, combines Reprise's traditional ecommerce media planning and buying expertise with a … Read the full story by Joe Mandese
There are signs that Apple is stepping up development of its own search engine, in case regulatory pressures stop Google from paying it billions to be the iOS default engine, … Read the full story by Karlene Lukovitz
Republican lawmakers at a Senate hearing Wednesday criticized tech company CEOs for supposedly suppressing conservative speech, while Senate Democrats denounced the hearing as a "sham." Read the full story by Wendy Davis
Suppose they held a boycott and nobody noticed? That might be the best way to describe the findings of a study indicating that a quarter of Google's advertisers boycotted it … Read the full story by Joe Mandese
Thirteen percent of digital political media ad spend could be subject to ad fraud, and "one in five invalid clicks is not from U.S. voters," according to a study by … Read the full story by Wayne Friedman
"I believe Congress should update the law to make sure it's working as intended," Zuckerberg will tell lawmakers on the Senate Commerce Committee Wednesday. Read the full story by Wendy Davis
The good news for the radio industry is that Nielsen just reported the medium's audience rose substantially in October, nearly recovering all of the erosion it experienced during the COVID-19 … Read the full story by Joe Mandese
But fourth quarter performance is hard to predict now. CEO John Wren told investors "I don't expect similar sequential improvement," in Q4. Read the full story by Steve McClellan
Two-thirds of ad agency executives say they have fundamentally altered how they do business in response to the COVID-19 pandemic. That's the finding of a poll of 30 ad agency … Read the full story by Joe Mandese
I'd like to make a case for MediaPost to weigh in with its first-ever Presidential endorsement, but I'd like to hear what you think first. Should MediaPost endorse a candidate? … Read the full story by Joe Mandese
In the brave new world of subscription streaming, some shows make it and some shows do not. Read the full story by Adam Buckman
As new restaurants and food businesses open at pre-pandemic levels, Yelp data on the economy and Deloitte insights reveal what consumers are thinking and how they plan to shop during … Read the full story by Laurie Sullivan
Two sources chart media bias and shady advertising practices, with a pretty strong correlation between reputable reporting and business ethics. Read the full story by Gord Hotchkiss
Lots of people have issues with the new "Borat Subsequent Moviefilm." And that's exactly what Sacha Baron Cohen wanted to happen. Read the full story by Steven Rosenbaum
Is including messages of support for Black Lives Matter, or references to the pandemic, beneficial for advertisers? Read the full story by Maarten Albarda
Facebook on Monday announced the beta launch of cloud-streamed games on Facebook Gaming, along with cloud playable ads and several gaming and advertising partners. Read the full story by Laurie Sullivan