And with such unrest, 39% would pause ad spending and tweak their creative, while 4% would cancel their fourth quarter ad spending altogether. Read the full story by Joe Mandese
CEO: "We have such a moment here for our brands where more consumers are bringing them into their homes." Read the full story by P.J. Bednarski
Conventional thinking believes the TV-focused Donald Trump -- with his seemingly always-on media messaging and tweeting profile -- would want to own a TV network/platform. Read the full story by Wayne Friedman
The President's interview on Fox News Election Day morning marks his 100th on the network, marking a symbolic milestone for an industrial complex that has been very bad for American … Read the full story by Joe Mandese
Three bumblers are supposedly training for a colonizing mission to the moon, but will these three stooges ever get off the ground? Read the full story by Adam Buckman
In January Stagwell Group was reported to be in the "advanced stages of a sales process," with multiple bidders submitting bids of $1 billion or more. A deal never materialized … Read the full story by Richard Whitman
"Every American deserves the same privacy rights, enforced by the Federal Trade Commission rather than a balkanized collection of state privacy regulators," Leigh Freund, president and CEO of the Network … Read the full story by Wendy Davis
Google says it will end full-day reservations for the coveted position, instead going to a per-impression buy that should make it harder for any one advertiser to lock up the … Read the full story by Karlene Lukovitz
YouTube TV is now the second-largest vMVPD next to Hulu. Google and overall Alphabet ad revenue rebounded from a dip in Q2. Read the full story by Karlene Lukovitz
Dentsu is teaching employees to build virtual assistants that do repetitive tasks, freeing employees up to focus on more creative tasks that drive better business results for the agency. Read the full story by Laurie Sullivan
A startling insight from Ipsos suggests many Americans won't accept the outcome of next week's election because they come from another planet: Fox News. Read the full story by Joe Mandese
"We wanted to highlight what it meant to have a baby at a time of such fear and uncertainty," says company's global marketing EVP. Read the full story by Sarah Mahoney
While video entertainment ad spending will fall 0.2% this year in the 10 key markets analyzed in Zenith's report, it will perform significantly better than the 8.9% decline in overall … Read the full story by Joe Mandese
As well intentioned as the deprecation of third-party cookies may be, the effect ultimately may be meaningless, as advertisers, agencies and a wide range of data and technology suppliers come … Read the full story by Joe Mandese
Blowing almost 2 billion bucks of other people's money in 18 months cannot be the result of something incidental. Rather, it must be something both fundamental and epic. Read the full story by Ted McConnell
Retail sales in some CPG categories are "elevated but decelerating" at this stage of the pandemic, according to Kellogg. Read the full story by Steve Ellwanger
In a sign that the CTV ad market is benefitting from a shift of traditional TV ad budgets as advertisers follow viewers, two leading suppliers -- The Trade Desk and … Read the full story by Joe Mandese
EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U.S. election results, and big threats to access to various forms of digital data, a global summit of the … Read the full story by Joe Mandese