The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. The TV, radio and digital platforms … Read the full story by Laurie Sullivan

After rebounding from the recession in August and expanding for the remaining five months of 2020, the U.S. ad economy got off to a wobbly start this year, with ad … Read the full story by Joe Mandese

AT&T has finalized a $7.8 billion deal with investment asset company TPG Capital to start a stand-alone video company to include DirecTV. Read the full story by Wayne Friedman

The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The question is: which consumer behaviors will … Read the full story by Heather Jordan

The "It's Up To You" platform focuses on COVID-19 vaccine education. Read the full story by Larissa Faw

"Some sites sneak extra items into a consumer's online shopping cart, or require users to navigate a maze of screens and confusing questions to avoid being charged for unwanted products … Read the full story by Wendy Davis

Facebook global affairs chief Nick Clegg charges there is a "fundamental misunderstanding" of Facebook's relationship with news publishers. His argument suggests the greatest misunderstanding is actually Facebook's. Read the full story by Joe Mandese

I perused the list of Golden Globe nominees just yesterday and came to the conclusion that nobody cares. Read the full story by Adam Buckman

IPG Mediabrands is rejoining the ad agency data pool powering Standard Media Index's U.S. competitive ad-spending intelligence database. The addition will give SMI 100% coverage of the major agency holding … Read the full story by Joe Mandese

The law now takes into account whether a digital platform has already struck commercial agreements with media, and gives platforms more room and motivation to negotiate deals to avoid the … Read the full story by Karlene Lukovitz

Virginia lawmakers have passed a privacy bill similar to a law that took effect last year in California. The bill now heads to Gov. Ralph Northam, who is expected to … Read the full story by Wendy Davis

As D2C brands continue to make inroads into intimate apparel, Shapermint says it's expanding, including a swimwear line set to bow next month. Read the full story by Sarah Mahoney

The NFL wants to double the price tag of the previous TV deals, but one network, ESPN, is pushing back. Read the full story by Wayne Friedman

For campaign, "we looked to cast a collective of individuals taking action," says Mary Alderete, global head of Gap marketing. Read the full story by Sarah Mahoney

Revivals of shows are a big part of Paramount+. The one making the most headlines is a new "Frasier" with Kelsey Grammer. Read the full story by Adam Buckman

As part of the program, P&G is giving away DNA test kits to help determine participants' country and ethnic group of origin in Africa. Read the full story by Larissa Faw

Super Follows was announced during an event in which CEO Jack Dorsey forecast $7.5 billion in revenue in 2023. Read the full story by Ray Schultz

FDA is far from issuing guidelines for hemp-derived CBD in food/ bevs, which keeps most national retail chains out of the hemp space. Read the full story by Steve Ellwanger