McDonald’s is turning an order kiosk into a confessional as part of a reality-TV-inspired campaign. 

“The effort is timed to National Employee Appreciation Day on March 6 and builds on the finding that one in eight Americans have worked at the fast-food giant,” according to Marketing Dive. “As part of the campaign, McDonald’s enlisted ‘Love Island’ star Olandria Carthen for a social video and will roll out man-on-the-street-style social content.”

The QSR's campaign carries special meaning for Carthen because of her family’s history with McDonald’s. 

“Both her mother and her sister worked at the restaurant chain early in their careers,” according to People. 

The booth, which is taking a four-stop tour of the U.S., will provide gift cards to consumers who share first job stories. 

“The physical confessional tour begins in New York City at Gansevoort Plaza on March 6 and 7 before traveling to the following locations: March 15–17: Austin, Texas; April 23: Pittsburgh, Pennsylvania; and July 28–29: Chicago, Illinois,” according to QSR Web.

Consumers who share their story on Instagram or LinkedIn with #FirstJobConfessional will have a chance to be featured on the chain’s YouTube channel.

That one in eight statistic "is a point of pride with the company, and it celebrates its impact on so many lives with 1 in 8 Day, held on Jan. 8 each year," according to The Street.