Commentary
In years past, this week would have been the first week of the long and hugely entertaining upfront presentation season. Read the full story by Adam Buckman
Commentary
New York Governor Andrew Cuomo has had a bad week answering sexual harassment claims -- just like others in many other industries. Read the full story by George Simpson
News
With Amazon Fire TV for Auto, customers can pause a show in their home and continue watching once they get into their vehicle. Read the full story by Tanya Gazdik
News
Like other Adland holding companies, Havas Group lost ground in 2020 but showed sequential improvement in the fourth quarter compared to Q3. No guidance was provided on when the company … Read the full story by Steve McClellan
Commentary
Brian McMahon founded Orion 23 years ago. Stepping up to run the company now is Global President Laura Ryan, a 10 year veteran of the company. Read the full story by Richard Whitman
Commentary
Both Apple and Google, each in their own way, are sucking critical data out of the online advertising ecosystem. Read the full story by Ted McConnell
News
The NBA legend is partnering with advertising veteran Omid Farhang to launch Majority, an independent, creative marketing agency. Read the full story by Larissa Faw
Commentary
Google's latest approach to ad targeting seems very similar to the model used more than a decade ago by behavioral advertising pioneers like the former Tacoda. Read the full story by Wendy Davis
News
The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In a … Read the full story by Laurie Sullivan
News
Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. Read the full story by Laurie Sullivan
News
Target is so bullish on what lies ahead that it announced a massive $4 billion expansion effort. Read the full story by Sarah Mahoney
News
A California policy requiring charities to disclose donors' identities to the state attorney general will undermine fundraising efforts and charitable giving, the ANA says in a new Supreme Court
filing. Read the full story by Wendy Davis
News
This new way of doing business will be optimizable in real-time through the company's programmatic offerings. Read the full story by Wayne Friedman
Commentary
According to, Eventbrite, hybrid events -- a mix of virtual and in-person -- will be the hottest thing for 2021. Read the full story by Gord Hotchkiss
Commentary
The account is currently held by WPP affiliate Haworth, which won the business four years ago. Haworth (49% owned by WPP) took over for then-incumbent MediaVest. Read the full story by Richard Whitman
News
"We saw that you're trying to turn crispyjuicytender into an official word, and it just so happens that we own the URL crispyjuicytender.com." Read the full story by Steve Ellwanger
Commentary
"There is a lot of humor involved in buying a bra," says ThirdLove CEO Heidi Zak. Read the full story by Sarah Mahoney
Commentary
2020 was a banner year for consumer spending despite -- or perhaps because of -- the pandemic, as homebound consumers boosted spending on media content and technology to stay in … Read the full story by Joe Mandese
News
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices. Read the full story by Karlene Lukovitz
News
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. Read the full story by Wayne Friedman
News
Media industry subscription revenues have far outpaced other forms of sales revenues over the past three years, according to the just-released March 2021 edition of subscription management platform
Zuora's "Subscription … Read the full story by Joe Mandese
Commentary
Google is looking to spin its new plan for cookieless targeted advertising as a privacy innovation. Advocates say it's more of a privacy nightmare. Read the full story by Wendy Davis
News
Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from a … Read the full story by Joe Mandese
News
The second CTV ad fraud scheme discovered this year carries an estimated advertising cost of $5 million per month. Read the full story by Wayne Friedman
Commentary
In an almost refreshing development, top Fox management has come out and acknowledged that Fox News' real job is to act in opposition to the Biden administration. Read the full story by Karlene Lukovitz