The streamer now expects between 120 million and 150 million worldwide HBO Max and HBO subscribers by the end of 2025. Read the full story by Wayne Friedman

Like the other major holding companies, WPP experienced improvement in the second half of the year and is expecting a return to organic growth in the mid-single-digit range for 2021. Read the full story by Steve McClellan

Procter & Gamble once again was the top TV advertiser in the U.S. during 2020, but it also was the most cost-efficient -- by a wide margin -- according to … Read the full story by Joe Mandese

Who else but Oprah has the clout to corral a big interview like the one she conducted with Meghan and Harry? The answer is: Nobody. Read the full story by Adam Buckman

One year and 19 in-depth consumer tracking studies later, Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but more "overwhelmed," "stressed," "sad," and "frustrated" by the … Read the full story by Joe Mandese

Overall, around 100 advertisers will participate in the tournament. Around 80% of the linear TV advertisers will also get streaming exposure. Just a couple of ad units remain unsold in … Read the full story by Wayne Friedman

Brien, the former CEO/Americas at Dentsu International, serves as Chief Strategy Officer at the company, which focuses on investments in digital transformation businesses. Read the full story by Richard Whitman

"We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis," Mozilla, the … Read the full story by Wendy Davis

Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer use the word in its advertising, … Read the full story by Joe Mandese

A bill being introduced Wednesday by U.S. lawmakers would make it easier for news organizations to negotiate collectively with platforms like Google and Facebook to get a better price for … Read the full story by Laurie Sullivan

If the Duke and Duchess were trying to make their case for being left alone by the world's news media, then mission NOT accomplished. Read the full story by Adam Buckman

The company quietly disclosed its plans in a Feb. 23 update to its privacy policy, but change largely went unnoticed until this week. Read the full story by Wendy Davis

Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths are, … Read the full story by Joe Mandese

There are signs that the show's production team is still wrestling with how to let go of the fond memories they are holding onto for Alex Trebek. Read the full story by Adam Buckman

Sunday night's Oprah Winfrey interview with Meghan and Harry was a triumph for Oprah, but not necessarily for her two subjects. Read the full story by Adam Buckman

"A single agency solution makes a whole lot of sense, particularly as we are clarifying the brand," Infiniti's Phil York tells "Marketing Daily." Read the full story by Tanya Gazdik

With the digital ad industry poised to discuss and debate changing consumer sentiment about advertising, new research finds a plurality of Americans simply want ads to tell them about the … Read the full story by Joe Mandese

The traditional ad value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough, concludes a new IAB/PwC report being released today. Read the full story by Joe Mandese

The deal covers clients of OMG agencies Hearts & Science, OMD, PHD and Resolution and is designed to optimize their media placements on the social platform. Read the full story by Richard Whitman

It's not only a revenue issue. Newspaper worry online notices can be buried in a user-unfriendly website that hides important information. Read the full story by Ray Schultz

Joshua Palau has been appointed to the newly created role of Chief Media & Activation Officer. He previously served at Bayer, J&J and Comcast. Read the full story by Steve McClellan

Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attention of the ad industry's researcher intelligencer, and has named six of them to a new strategic board of … Read the full story by Joe Mandese