Top sponsor-level advertisers in this year's show include Google, General Motors, Rolex and Verizon, and 30-second unit commercial pricing appears to be the nearly the same as a year ago. … Read the full story by Wayne Friedman
If the Golden Globes are a harbinger of how the Oscars will play out, then there could be bad news in the offing for this Sunday's Oscars on ABC. Read the full story by Adam Buckman
The trial coverage and verdict of Derek Chauvin took in 18.4 million Nielsen-measured viewers from 4:30-6:30 p.m. ET, far exceeding typical daytime coverage. CNN edged out ABC as best-performing network … Read the full story by Wayne Friedman
A top Wall Street analyst has ended a decade-long "outperform" rating for Interpublic, downgrading it to "market perform," the same rating currently bestowed on other publicly traded agency holding companies. Read the full story by Joe Mandese
The new service measures "should be comparable to that of the metrics already used for linear TV," according to a media executive. Read the full story by Wayne Friedman
Effective today, USIM says it will accept Bitcoin as a method of payment from clients, and in an interview late last week, Holt said USIM will also accept other forms … Read the full story by Joe Mandese
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory. Read the full story by Dave Morgan
Ad execs are significantly more confident about their 2021 budgets than they were when surveyed late last year, according to the latest edition of a tracking study by the IAB. Read the full story by Joe Mandese
"The FTC must use its full authority to protect the interests of children, many of whom are increasingly online during the coronavirus pandemic," Sen. Ed Markey and Rep. Kathy Castor … Read the full story by Wendy Davis
Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's the finding of a study conducted … Read the full story by Joe Mandese
Amid a push to get buyers to shift large budget chunks to addressable and CTV/OTT, NBCU's ad sales division has created a new measurement EVP post and recruited Nielsen addressable/advanced … Read the full story by Karlene Lukovitz
The new comedy "Rutherford Falls," premiering on Peacock on Thursday, is a small-town sitcom with parts borrowed from here and there. Read the full story by Adam Buckman
The marketing trade group said its new Planet Pledge and accompanying research highlight the fact that marketers lag corporate progress on sustainability efforts. The new program is shaped to help … Read the full story by Richard Whitman
While the pandemic is still causing volatile economic conditions, at least for now the company foresees full-year growth as well. Overall revenue for Q1 was up, slightly boosted by currency … Read the full story by Steve McClellan
Yes, trust in advertising is in decline. But trust in brands -- at least, some brands -- has never been higher. Read the full story by Gord Hotchkiss
The U.S. ad market expanded nearly 25% in March vs. the same month last year. Importantly, it was the best March since SMI began indexing the U.S. marketplace, and it … Read the full story by Joe Mandese
Google is using data from an ad usefulness survey run in Gmail to improve the user experience. Read the full story by Laurie Sullivan
Brand has been pretty quiet on the campaign front as worldwide agency review continues amid culling of "master brands" from 400 to under 200. Read the full story by Steve Ellwanger
The Publicis media agency will handle most media chores with the exception of DRTV, which remains with Rain The Growth Agency. Read the full story by Steve McClellan
Major TV networks are pushing brand TV advertisers to shift 20% to 30% of their linear, live TV upfront budgets into CTV platforms, according to media-buying executives. This would dramatically … Read the full story by Wayne Friedman
By at least one important quality measure -- so-called "viewability" -- connected TV ads are the top of the digital food chain. Read the full story by Joe Mandese
Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that when it comes to accessing news, … Read the full story by Joe Mandese
Cross-platform measurement, not yet available, is the red pill for marketers: the unsettling truth of how people really consume media now. Read the full story by Jane Clarke
Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to an analysis by advertising accounts research … Read the full story by Joe Mandese
Digital out-of-home video advertising network Screenvision Media this morning announced a flurry of new movie theater affiliates adding 1,000 screens to its movie theater network over the past 12 months. … Read the full story by Joe Mandese
As a subject for TV columns, there has never been anyone like him. Read the full story by Adam Buckman